Very Demure Trademark Battle: what it means for influencers

At the beginning of August 2024, Tik Tok creator Jools Lebron went viral for her series of “Very Demure” videos. By August 20th, someone else had applied to trademark “Very Demure…Very Mindful…”. This set off a firestorm in the news as everyone wanted to know:



1. Can a trademark be stolen out from under you?


2. At what point can you trademark a catchphrase?


3. Is it too late for her to get her trademark back?


4. What does this mean for other viral influencers?



In this episode, I’m answering all of these questions and more. This episode is for influencers, creators and their teams to understand what it takes to protect intellectual property. 

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CREDITS

This episode was edited and produced by Bevel Law, with music by Lemon Music Studio (via Pixabay).