Viral TikTok phrase 'very demure' now in a trademark battle

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A viral TikTok video is now in the middle of a trademark battle. Jools Lebron made the phrase "very demure" popular, but others are trying to stake their claim to take ownership of it.

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Trade marking common words should be illegal

RaRaMagicAngel
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Please tell me I'm not the only sane gen z here that thinks this is all stupidly ridiculous.

ameliawilder
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Yall should be ashamed of yourselves. This is not news or journalism. It's pathetic. Do better.

devernikki
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people scrolling through tiktok saw that and thought it was funny, my generation is cooked

yeahsurei