IPIA Conference 2016 - Everything's Possible in Print: Rory Sutherland Keynote

Keynote speaker at EPIP 2016, Rory Sutherland gives his expert view on why print is an important part of the marketing mix BECAUSE it is more expensive than digital.

[jobob]

great stuff. I was in sales for 30 years at the C level, B2B. money was not the issue. avoiding making a mistake or looking foolish in front of peers was paramount. once you got that part, the rest was easy. remove all fear from the decision. Rory got that in the first 60 seconds.