Rory Sutherland - Behavioural Economics, Humans and Advertising

Introduced by the BBC’s Lauren Laverne as a great communicator of counterintuitive thinking, Rory Sutherland, Vice Chairman of Ogilvy & Mather, challenges us to look beyond the obvious for solutions to challenging problems.

Often the reason our solutions are ineffective or highly inefficient is because we assume people will behave like computers or spreadsheets with predictable responses to rational inputs or incentives. Instead, Rory argues we need to understand natural human preferences and build our solutions from this foundation.

Rory’s views are heavily influenced by his appreciation for the Nobel Prize winning behavioural economics research of Daniel Kahneman and Richard Thaler among many others. To our surprise, there are many times that the most efficient and effective path to progress is paved with irrationality.

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THINKING DIGITAL

[MrNickmi]

Rory Sutherland is simply AMAZING!! There are so many lessons here for us educators...

[edward]

Rory Sutherland is absolutely incredible!

[thebrandengineer]

Rory is freaking amazingggg, my notepad is filled with so m any interesting observations I just realized today

[bw]

I love listening to Rory. But has anyone noticed that of his many wonderful vids this is one of several where his phone goes off while he’s speaking. It has happened often enough now that I am beginning to wonder if we are unwittingly participating in some behavioral economics experiment.

[aleccisco]

Analogy with Boris is unfair to Rory. If he would get half the airtime Boris got over the years, our society would be in a better place.

[god]

Rory reminds me of that absent minded whiz professor TEEMING with creativity, ideas and wisdom to such extent as to forget to turn off his phone!! hahaahah.. Lovely bloke. Would love to chat with him in person!

[naveedniazi]

What is the name of the Damsel who is introducing him?

[BoggWeasel]

"Married men don't actually live it just seems like it." :)

[Sphinctr]

His phone goes off every presentation lol.

[pressykaburu]

Intensive Squirrel Farming 🤣 Interesting how human being operate

[richardasimba]

Roys grown on me for real for real where is hes socials or does he have a book or something

[andreafonso]

What is the expression Rory uses in minute 15:17? "Mclawed"?
Thanks for helping

[cnandkishore]

Please correct the title spelling. Or is it a deliberate interface. Your eyes stop at that word because there is something odd.

[AsadAli-jctg]

Why is she insulting by calling him 'Boris the Lying Johnson'?

[Funlaughteelol]

Simply amazing, call me I need to help home owners in foreclosure. Reset their loan.

[christopherfield]

In this "Hack" of the Human mind, no AI or GAI was harmed. or even used...
Jewelry and Flower gifts for Women are perceived as valuable because of their "Sacrificial value". (moments before his conclusion)

[jamesodell]

Yes a sign showing your speed will reduce accidents more then a speed camera. The problem is the goal is not to reduce accidents it is to raise revenue from the speeding tickets.