[NZ] Protecting Your Business' Most Valuable Asset: Your IP | LegalVision

Your intellectual property (IP) is your business’ most valuable commodity. It includes your ideas and creations, from your brand and logo to an invention, design or artistic work. Protecting your IP is essential to prevent other companies from stealing or benefitting from your assets.

To help you understand your options, Rebecca Wood (Practice Group Leader) and Sophie Pemberton (Associate) discuss:

+ an overview of the different forms of IP Protection;
+ what value IP provides for your business;
+ steps you need to take to ensure your IP is protected;
+ what to do when someone infringes on your IP; and
+ how to enforce your IP rights.

About Rebecca Wood
Rebecca is the Practice Group Leader of LegalVision’s Disputes and Litigation team. Rebecca’s expertise includes corporation law, shareholder issues, contracts, leases, intellectual property, defamation, and debt recovery.

About Sophie Pemberton
Sophie is a Lawyer with the Intellectual Property (Trade Marks) team at LegalVision. She specialises in trademarks and brand protection and is passionate about helping businesses of all sizes protect and enforce their intellectual property rights.

About LegalVision
LegalVision’s unlimited legal services membership provides businesses with a faster, better quality and more cost-effective client experience. LegalVision is a leader in delivering legal services and has assisted more than 150,000 businesses across New Zealand, Australia, and the United Kingdom.

00:00 Introduction
01:48 What is Intellectual Property?
06:31 Copyright and Trade Marks
11:00 Monitoring for Infringement
13:15 Using the Correct Symbols
14:40 Protecting Your IP
19:35 Enforcing Your Rights
22:26 Formal vs Informal Methods
30:18 Q&A

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