Copy Taylor Swift's epic LAUNCH FORMULA 👇🏻⁠⁠

If anyone knows how to execute an epic launch and create a fanbase of loyal A.F. followers, it's Tay Tay - am I right? ⁠
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Here's her genius launch strategy...⁠
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1️⃣ Prime Your Audience⁠
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The first thing Taylor Swift does is release brand new tracks at MIDNIGHT. ⁠
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This is something I like to call "priming"...⁠
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She's giving out FREE high-value content that her audience will love...⁠
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But most importantly, she's keeping herself front and center in their minds and getting them super excited about her "big ticket" launch...⁠
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...HER TOUR. ⁠
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2️⃣ Get Them To Make Micro-Commitment(s) ⁠
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So she releases a few new tracks to generate excitement and buzz...⁠
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But she doesn't *just* release them. ⁠
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Oh no - she releases them at MIDNIGHT. And this is not accidental...⁠
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Waiting up until midnight to get these new releases creates a major sense of LOYALTY among her audience.⁠
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This is called making a "micro-commitment". ⁠
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A small, somewhat easy, step you can ask your audience to make that will ultimately make them even more committed to your brand. ⁠
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3️⃣ Launch Time⁠
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And all of this is really just a genius marketing strategy that Taylor is using to get her audience more and more excited about...⁠
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BUYING A TICKET FOR HER TOUR. 🎟️⁠
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🤌🏻🤌🏻🤌🏻⁠
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Genius, right?!⁠
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So the next time you have a launch coming up, ask yourself how you can prime your audience and get them to make a micro-commitment (or two) BEFORE your launch date. ⁠
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➡️ If you want to learn more in-depth marketing tools, frameworks, and strategies needed to create an EPIC BRAND... then I have something big coming up real soon 🌩️🌩️🌩️⁠
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Any guesses?! ⏬

[Thebear]

Us Swifties can and WILL wait until midnight for that launch. Do not underestimate our POWER!

[immaculateheart]

It's probably her marketing team's idea not her's. Let's find out first then give credit where due.

[ataberdi]

Hello Alex, i have a question: Could USP be precisely stated, for example: " Hey, this is my thing that I offer to you, that you will not find anywhere". How can we make people aware of our USP? By directly stating what that is once, Or Emphasizing it multiple times throughout sales page and Homepage to try to get people to realize it?😊

[cjskins]

I could almost guarantee Taylor Swift could not launch a single new song and still sell out any arena she chooses and I'm not even a diehard fan at all. If anything it would almost be the opposite of genius to continue producing content when you don't even need too 😂

[sayhitoyutub]

Funny u give her credit for something u know she didnt come up to, obviously she is paying someone for it but w/e, guess sometimes u just have to be politically correct and say this kind of things. U go girl! 🎉