Demystifying Pardot B2B Marketing Analytics Plus

In this ParDreamin’ session, presenter Jess Pyne discusses how Pardot B2B Marketing Analytics (B2BMA) and B2BMA+ dashboards can be customized to meet the goals and metrics your team has set out to accomplish.

Combining that with the power of Salesforce Einstein Prediction Builder will keep you one step ahead of your prospects.

In this session, you will learn how to:
- Customize your Pardot B2BMA and B2BMA+ dashboards.
- Utilize discovery stories.
- Bring external data into your dashboards.
- Build predictions with Salesforce Einstein Prediction Builder and its current use cases.