How Shake Shack Is Changing the Way You Order a Burger

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After a massive investment in digital sales channels, Shake Shack has had to rethink how their physical restaurants operate. CEO Randy Garutti and CFO Katie Fogertey explained the innovations to Matt Miller on Bloomberg Chief Future Officer.

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The payoff is better for Shake Shack because they don’t have to pay salaries. For a customer is straight up nerve wracking, especially if there is a line behind you. It’s not “an experience” that people love. Nice sugar coating sales pitch though.

ForemanMD
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I got so confused on how to order food with a kiosk, but next time I won’t be after watching this

DeathCon
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Shake Shack in Palo Alto is the real deal.

deandredeshong
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Avocadoes bacon burger ... Whataburger

raulsanchez
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As a consumer, this is everything I hate about modern resteraunt experience. Congrats on the profits for the shareholders though.

matthewdolman