Why Most Vloggers Fail on YouTube

00:00 Most vlogs on YouTube will never get views - but why?
00:48 the BIGGEST reason why most vlogs fail: no one cares
02:19 you need to connect with new AND old viewers in every video
04:30 Gold Star Example: Kinging It
06:12 Successful vloggers understand their analytics
06:42 Thanks to Dash Hudson for sponsoring this video!
08:06 THESE are the metrics you need to watch for: watch time and CTR
09:27 good vlogs tell a cohesive story
12:55 Work Day in My Life - Story Example
14:26 there’s so much more to vlogging, but this is a start

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[katie]

Okay but now I need to know who your favourite vloggers are!! I told y'all about Kinging It - I wanna know who's vlogs you love to watch!! ⬇️

"Now one cares about you." I heard this advice a few years ago and it changed my perspective completely with content creation. People want something for themselves. What is your audience getting out of it? Eventually, if you're lucky, they will start watching not just for the content, but for YOU.

[howtomakedinner]

The only vlogs I tend to watch have no talking in them at all. Just great storytelling told through beautiful peaceful footage, nice music, and subtitles. I can watch people do laundry and rake their gardens all day sometimes! My faves are Her 86m2 and Hamimommy. They are so good at it!

[sjc]

Vlogs is what I mostly watch on YouTube. For me, the vloggers I'm drawn to are those who align to my travel interests (e.g. Japan), silent ones (asian vloggers), hometown ones (vloggers in my city), and finally those where i simply find their life or personality unique or interesting to me. Editing and style are also important but not deal breakers

[ReynasGarden]

Laughing at myself as a new YouTuber wondering why my vlogs were flopping so bad! It all makes sense. Thank you for putting it into perspective ❤

[ShimonMeetsWorld]

This is exactly what I came to realise. I had to understand that no one actually cares about me or what I do 😂 - so I changed my content to be a lot more informative and having the focus on what viewers will actually want to see. Of many people enjoyed the vlog content, but viewers ultimately want to be engaged - and since I’ve changed my focus/content, my channel has grown SO much in comparison to how it had been growing!

[MaynightMemory]

I am currently planning and preparing to start a YouTube channel and am doing a lot of research for it. And I do think the whole "Nobody cares" topic is crucial. Your vlogs / stories should be showing something that is at least a little different from what the average person experiences or should document what life is like for a certain specific group of people in order to really engage viewers. What I mean by that is that most successful vloggers who document their life are e.g. living in a cabin in the woods or living in a van or have a specific career so they can show what a work day looks like in this career or are a student at an elite university so people are curious about what life is like there etc. etc. As Katie mentions in the video - you don't have to survive by yourself on a desert island, but your vlogs should contain aspects that are in some shape or form out of the ordinary - even if it's just taking a swim in a cold lake in winter or something that people are going to click on just because it's different from their own everyday life. It should be something that people will want to watch because maybe they wish their life could be like that or are working towards that. Of course there are many other aspects to it but ideally your vlogs should be something that not every single average person with a smartphone can effortlessly reproduce.

[destineeirons]

I finally figured out after all these years why my vlogs weren’t successful on my YT channel- it was boring and nobody cared but me 😂 I feel like vlogging is very successful on TikTok because 1 min long is more consumable. Thank you for your tips!

[ElizabethUkeh]

You're correct and I've seen lots of flourishing vlog channels. Viewers are hooked to their vlog style, editing style, bubbly personality or interesting/unique life.

[aalisonwang]

About to film + edit my first vlog and this was SO incredibly valuable. Storytelling can be so intimidating but you broke it down in such a simplified way, thank you katie!!!

[tothemountainsigo]

Two things I think from hearing what you are saying. 1: How can I make my vlog relatable to my viewers (new and old). 2: How can I bring value to my viewers (new and old) Bonus: How can I combine the two to make a SUPER engaging video that always leaves my viewers coming away with something.

[foggybummers]

Despite my doubts, I went for it and posted my first video last night. Time will tell but regardless, I loved making it and am excited to create more. As always, thank you for the advice ✨

[anansue]

hi Katie, I've just watched your videos on vlogging, and I appreciate how real you are! You don't hash out the same old things every other youtube video says about vlogging, but rather, actual helpful and new tips. Thank you!!

[dovenicolevlogs]

Yeah, I’ve been learning how to get that story aspect down and now I’m challenging myself to start a vlog series instead of endlessly creating a stream of hauls, what I eat in a days, etc.

[fridamonlund]

Jonna Jinton is my favorite vlogger and she absolutely nails these point, as well as creating pure magic. Her vlogs are art ✨

[TheConnleyClan]

I heard it was nearly impossible to grow a vlog channel on YouTube, but I didn't let that discourage me from trying! It hasn't been easy, but here we are, still at it after 3 years. I do think that having somewhat of an edutainment channel has helped. Thanks for this video, you did such a great job at explaining how to do better!

[Angeegabs]

Part of the reason I love your videos is I feel that I get so much value from what you say. You don’t just tell us: for example, I didn’t understand the “and then” storytelling method you were talking about until you illustrated it with making a work vlog, and then I had a lightbulb moment! I’ve seen so much growth since I started watching your videos, and I feel like it’s because of explaining things in that accessible way. Thank you!

[PlungerPapi]

I love everything about this video its so well explained and gives me hope for vlogging on YT

[cassrwong]

Yes I love this video! Once I stopped just vlogging my day-to-day life and started thinking more strategically about what I'm sharing and what people are going to get out of it that's when I started seeing more results!!

[SpaWorldTV]

Figuring our how to make people care is so so important. I feel like a good way to do that is to get multiple perspectives & voices into your video ! It can really help start a conversation of anytime beginning in the actual video & hopefully to the audience once the video gets uploaded