A helmet has always been a good idea

The Vikings are here - wear a helmet!

Helmets have protected our ancestors throughout centuries.
Wear a helmet next time you mount your bike!

The campaign is produced for the Danish Road Safety Council by NewLand Film and &Co 2021

[mnk]

"Don't worry I'm the main character."
"Are you sure?"
-
"Fine..."

[evanlucas]

I'd watch an entire series about historical people dealing with problems like they're modern people. It's basically the entire concept behind "Monty Python and the Holy Grail"

[daymondtraweek]

The best part is when the guy in the distance yelling just says... "I can't really hear you" I lost it

[vanefreja]

Fun fact. The guy urging him to use a helmet has the name 'Hjalmar' - which means 'helmet-wearing warrior' 😂

[Tanzenergise]

that women just saved an entire raiding party from losing their leader, what a good lady.

[PapiChuloJR]

I feel like this conversation actually happened at some point.

[yosemitesam]

This was brilliant. I didn't actually suspect this to be a public safety message until I read the description. Bravo, Denmark. You continue to be the envy of the world, despite your bland cuisine and permanent grey-toned skies.

[JustMarty]

1:44 every person in a relationship knows that "yea" tone. That one little moment got me good.

[hakureishrine]

It is even funnier that the name "Hjalmar" in Norse means helmeted warrior! It is like being reminded by a man named Helmetwarrior to wear a helmet.

[TheEret]

One of the best ads for wearing helmets I've ever seen!

[timl.b.]

And let's hear it for the sound designer, too: the horse snorting as Svend mounts, the door opening before the Mrs. appears, the tonk of the helmet hitting the crossbeam.

[figaroo]

“I bet the english wear helmets to”

Had me dying 😂😂😂

[Don-dsdy]

The production value, the historical immersion, the length of the ad, the unexpected bouts of comedy, it's all too good.

[MagnusEdvarsson]

I love that they have way better production and historical accuracy than history channel.

[noterrormanagement]

The fact that this was made by Danish people, their literal descendants, makes this even better

[Mike-zxkx]

As a Dane I cant recall ever having seen the character "Svend" in any other role on film/tv. I hope some director somewhere will give him a chance as an actor in a larger production. He clearly can handle a camera close-up convincingly. Same with the horn blower.

[EbonMaster]

That fucking timid "ya" when he talks to his wife killed me lol.

[justinrill]

that helmet is dope as hell, who wouldn't wanna wear that

[xandervampire]

Well done, Denmark! You did a fantastic job with this advert. I honestly thought it was a clip from a big budget, historical comedy movie. The quality of the writing, set, direction, acting and basically everything was top notch. Encouraging people to wear a helmet when necessary is also a very good and important message to convey. Bravo!

[Slavesforsale]

I hate how this is more entertaining, historically accurate and has better production value than any movie made by Hollywood about the Norse.