Watch This Before You Buy An Electric Vehicle ft. Ather's Founder Tarun Mehta | FO 130 - Raj Shamani

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In this podcast, Raj engages in a conversation with Tarun Mehta, the Co-founder and CEO of Ather Energy. Tarun, with passion and conviction, shares the tale of Ather's journey, highlighting the development of a robust charging infrastructure with 1,500 stations across the country. Tarun proudly emphasizes that India leads the global electric scooter market, outpacing even China. The CEO reveals the unique selling points of Ather providing compelling reasons to choose electric vehicles (EVs).

The podcast pivots towards a discussion on the challenges faced by Indian companies in becoming global brands. Tarun sheds light on the historical context of India's economic and industrial development. He emphasizes the significance of building institutions and a long-term vision for sustainable success. They also discuss India's inclination towards imitation over innovation. Drawing parallels with global tech giants like Apple and HP, they explore why India lags in the creation of world-class products. Tarun and Raj examine the importance of thinking long-term & building institutions.

Tarun shares the intriguing story of Ather Energy's early investments, with angel investors and Sachin Bansal's pivotal role. He explains how Sachin Bansal's belief in the company translated into a substantial investment, defining Ather's growth trajectory. Tarun's narrative unfolds with Ather's journey from its initial funding stages to achieving gross margin profitability.Tarun also shares his approach to brand building. He emphasizes trust, quality, and a commitment to delivering on promises. Tarun endorses the importance of selling a dream that people can believe in and the value of a brand's consistency over time. Make sure you watch this podcast till the end for some brilliant insights!

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Timestamps:

00:00 - Introduction
2:36 - What does Ather do?
4:54 - His visit to France with the PM
6:59 - Tesla VS Ather & other Indian companies
8:58 - Top features of Ather scooter
13:13 - Why are EVs exploding?
16:47 - Why hasn't India made global brands in automobiles?
24:51 - Why didn't India learn how to lead?
27:48 - How to build institutions?
36:57 - How did Ather raise investment?
39:57 - How did Sachin Bansal invest 400crs in Ather?
44:40 - Ather's future revenue prediction
45:13 - How to win investors' trust?
51:56 - How Tesla & Microsoft built their brand?
57:18 - What is Ather selling?
58:40 - Conclusion

My gear for shooting this video:

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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

To Know More,
Follow Raj Shamani On ⤵︎

Instagram @RajShamani

Twitter @RajShamani

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#Podcast #FiguringOut #RajShamani

About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.

[jaypatadia]

I have had the privilege of sharing classroom with Mr Tarun from grade 1 to grade 10. He was always gifted & I see no surprise today where he has reached.

[sakshamkhatri]

I recently purchased one ather and absolutely satisfied with it, though didn't see any charging station here in faridabad, hope it develops soon.

[electrikindia]

I have heard Tarun earlier and following Ather since last 5-6 Years. This was the best interview till date of Ather CEO..n I sincerely believe in his vision n know that in coming years Ather will beat Activa and other legacy players..They just need more relevant marketing and a 1-2 products below 1 lakh..Rest people of Bharat will take care..

[chsk]

To correct you Indian 2 wheeler companies are global brands...TVs, hero, Bajaj, royal Enfield

[aditya.k.kochhar]

Hi Tarun, if you or your team is reading this, please look into enclosed reverse leaning trikes. Like the AKO Trike. A product like that is very much needed in the Indian market. It has environmental protection, improved safety over bikes, and more stable than bikes. More importantly, cars are getting expensive, and after COVID, not everyone is comfortable with public transport or riding a two wheeler. Thus, there is a need for a weather protected 2 seater vehicle within 3-5 lakh range for middle and upper middle class office goers. This is a much needed vehicle category, which no one significant is making in the Indian market.

[Nrp]

Massive respect for Tarun Mehta 🫡
Proud Ather Owner ❤
Thankyou for bringing him!

[shiven]

Raj you actually are the right person, the right podcast at the right time for me!!! Thank you!

[sahilzade]

This was I think one of the first kind of podcasts where an Indian automotive startup founder is called upon to share very insights on present ongoing EV revolution in India. I would like you to call upon the makers of Ultraviolette electric vehicle startup if possible and then many more founders who are working on one of many ways to tackle the ongoing and upcoming energy crises in our country and globally by progressing towards electric and future mobility. And huge respect to Tarun for sharing these insights and Raj for bringing these of people ❤😀

[CivilandRuralEngineer]

One of my favourite interviews in the recent time.
Thanks to both of you for your insights and your valuable time .

[subhamjena]

Top chinese electric auto makers are competing with tesla..BYD has the finest battery in the world ..and he is saying ...china is no where in the world... ho gaya bhai... isi liye ethar ke numbers itne aache nhi hai...

[neofakind]

Commenting as Ather user;
1. I do not agree him saying customers need not pay to use navigation, it's a paid subscription service. Inspite of paying premium amount, customers have to pay in addition for the service.

2. Sending navigation from WhatsApp received link is a new feature, I do not agree him saying this exist from 2 years. This also gets disabled once the subscription gets expired

3. Without subscription the display on the dashboard is obsolete, except for which it shows the speed and acceleration

[shreyashpatel]

Hey Raj,

A huge shoutout for your awesome podcast! It’s been a game-changer for me and many others on this entrepreneurial path. For us, your channel is like the Bible of current generation businesses

You’re absolutely killing it, man. No influencer out there is doing what you are—real, impactful stuff. The entrepreneurship community is definitely better off because of you.

Keep it up!

[tanmayyadav]

Raj's podcast is a great value addition to our AHEAD MANNN

[shrivatssingh]

As a consumer, my problem is not with ev technology, rather confidence in it- in 2 years, new ev tech might outdate the current one. What happens to my vehicle then..

[basicsreality]

Bro whenever i see your podcast …i feel, I m getting more close to my goal of making a big organisation !..it is a tedious process ! and your podcasts make me feel to work much more harder…thanks!

[arshnarula]

Still I would not buy Ather because
1. the extra amount you are charging, I can fill my Activa tank for like 7 years with that same money .
2. Long time to charge the vehicle, I am too lazy to charge my watch and to charge an electric vehicle is a hassle
3. If you are charging so much, why would I have mental pressure of finding charging station ( in case i travel long distance)
4. What if after 5 years my battery dies or goes to 50% (i dont trust your statement that it would fall to ~75%), then i would still have to spend large amount .
5.If I sell my 2 wheeler or Activa, I get good resale, will any1 buy old Atger after 5-6 years from me

All points can be debatable like reducing battery costs etc, but 1 st point holds a lot of importance .

[awadheshdubey]

Great conversation about building organization with vision of larger span. Tarun was talking about VSM i.e. value stream mapping which a part of Toyota Production system really helps in identifying & removing non value adding activities from system

[ankitostwal]

Excellent podcast. First podcast where I didn't check the time. And at last i realised its over. Conversation could go on forever.. Building institution 👍😊

[shyamsoondurchadee]

Inspiring. Wish i was younger than 76. Hope my grandchildren will follow on.

[Adityautane]

Milage of activa 55km/liter
Ather is 30k more expensive plus 60k battery charges = 90k
Iss se accha normal petrol wali gadi le lo