Data Driven Digital Marketing

Data-driven digital marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources -- competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.

Data-driven marketing can increase returns and enhance marketing investment by turning customer information into valuable insights that help compete in the market through optimization and personalization across multiple touch-points.

This webinar can help you conceptualize and execute performance driven digital marketing campaigns.
Key Questions answered through this Webinar:-
1. What is data driven digital marketing?
2. How can an organization use 1st/3rd party data to fine-tune their digital marketing campaigns
3. How can data driven digital campaigns impact an organisation's revenue goals?
4. What are the latest trends in data-driven marketing- navigating the complex world of Big Data
5. What are the best practices for targeting and retargeting ads and fine-tuning segmentation strategies?
6. How to be cognizant of the latest privacy regulations?

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