Data Driven Marketing Webinar | What is Data-Driven Marketing | Digital Marketing Tutorial

*Data Driven Marketing Webinar | What is Data-Driven Marketing | Digital Marketing Tutorial*

"Digital Marketing is used to define marketing practices through digital technologies, especially internet,mobile phones etc.Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective consumers.
In this webinar, Sakhee Dheer, head of Digital Marketing, Microsoft APAC would shed light on how you can become a data driven marketer. Post the webinar, she would address any specific questions that you have around the same."

*What is Digital Marketing? :*
Gain a clear understanding of digital marketing and its various components. Discover how digital marketing encompasses all marketing efforts that use an electronic device or the internet, and how businesses leverage digital channels such as search engines, social media, email, and websites to connect with current and prospective customers.

*-Digital Channels:*
Explore the different digital channels available for marketing. Understand the strengths and weaknesses of each channel, including search engine marketing (SEM), social media marketing (SMM), email marketing, and content marketing, and learn how to effectively use them to reach your target audience.

*-Data-Driven Mindset :*
Learn what it means to have a data-driven mindset. Discover the importance of basing your marketing decisions on data and analytics rather than intuition or guesswork.

*-How Can a Data-Driven Mindset Help? :*
Find out how adopting a data-driven mindset can benefit your marketing efforts. Learn about the key advantages, such as improved targeting, better customer insights, enhanced ROI, and the ability to measure and optimize campaigns in real-time.

*-Understand Your Customer :*
Dive into the importance of understanding your customer through data. Learn how to gather and analyze customer data to create detailed customer profiles and segments.

*- Data-Driven Thinking DNA:*
Explore the concept of data-driven thinking DNA. Understand how to embed data-driven thinking into the core of your marketing strategy and organizational culture, ensuring that all marketing decisions are informed by data.

*-Connect to Business:*
Learn how to connect data-driven marketing to your overall business objectives. Discover how to align your marketing strategies with your business goals to drive growth and achieve measurable results.

- Key Moments :
00:00 - Introduction
01:46 - What is Digital Marketing ?
05:15 - Digital Channels
10:35 - Data Driven Mindset
12:05 - How can a Data Driven Mindset Help
15:48 - Understand Your Customer
26:05 - DataDriven Thinking DNA
31:35 - Connect to Business
34:30 - QA Session

Join us for this informative webinar and transform your marketing approach with data-driven strategies. Watch now and take the first step towards mastering data-driven marketing with upGrad!

#DigitalMarketing #DigitalCareers #DataDrivenMarketing #upgrad

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