UX Healthcare London 2023: Alex Barker. How Service Design is helping to eliminate Hepatitis C

In this talk, I’ll demonstrate how Nuom was chosen to work with NHS England (and partners) in taking a patient-centred design approach to solving a population-level healthcare problem, where we uncovered critical insights that would help to create a much more effective service design.

Techniques highlighted during the talk will include:

Research Methodology - inclusive design approach, with focus on both users and healthcare professionals (as proxy to enhanced insight)

Service Blueprinting - to ensure a whole service journey is considered

Challenging Assumption - using evidenced-based influence to build the right thing

Rapid Prototyping - iterative, mobile-first, muti-lingual design, all in accordance with strict NHS style guide