An Easy Way to Rank For Competitive Keywords (Without Being a Professional SEO)

Today, I'm going to share with you an easy way to rank for competitive keywords.

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So anytime you type in a keyword, especially one that's competitive, you'll typically see terms or webpages that rank at the top that say either what is, or how is, here's an example.

I typed in the keyword Voice over IP. And Voice over IP occurring at Ubersuggest is getting searched roughly 40,000 times a month in the United States, cost per click is roughly $34. Good keyword, right?

But, when you look at who's ranking, look at this, V-O-I-P, VoIP, right?

Now I can type in a term like SEO as well. And you'll notice something similar. Beginner's guide to SEO for Moz. Number two from Moz is what is SEO? Google Search Engine Optimization Starter Guide search engine land, what does SEO mean? Search and optimization made simple, but my URL also has what is SEO if you notice here. Wikipedia Search Engine Optimization, WordStream beginner's guides search and watch basics.

Let's go to page two. Let's see, comprehensive guide, learn Ahrefs. What is, Alexa, what is SEO MailChimp, what is SEO? As you can see, there's a lot of what is type of articles for a lot of the competitive head terms out there.

So if you want to rank for them, you should consider creating what is, or how to related articles. Example of this is, how auto insurance work, or how insurance works, anything like that. So let's type in something like insurance. I haven't seen what's at the top. Well, let's see. Farmer's insurance quotes, Progressive, Insurance Wikipedia, insurance, types of insurance offered.

Okay, so it doesn't work for every single thing out there, but it works for a lot of the terms out there. And what's happening is Google likes ranking informational sites because people are typing in informational related key words. And they're very popular, and you can see it right here, right? 40,000 searches.

Now, what I want to show you is, when you rate these what is type of articles, you're probably wondering how do I get people to convert?

Here's a prime example. This is Nextiva. Nextiva provides Voice over IP services. Funny enough at my company, we use them. So, what is Voice over IP and how does it work, right? So they have this article, it breaks it all down. It's super detailed and thorough. Look at like the graphics. Cable modem to router to switch to computers. This is and example of a good article, trusted VoIP providers. Look at this map. Now it looks great.

How does voice work? They even have a video in there which is great. They created a custom video, pros and cons, love it as well. And even they have the texts as well, right? So pros and cons. They have this Voice over IP versus landline, what's best. But then they also have the benefits and the downsides all listed out in bullet points as well. Is it easy? How much does it cost? You know, nice graphics.

So the point I'm trying to make is, one, this is a great example of article to copy if you're trying to rank for any head term that's super competitive. You can create that what is type of article.

Two, if you want to convert, you need to have the call to action. So they have a call to action in the header that floats, they have images within the article that you can click through, right? Try the number one Voice over IP phone system today. I can click on it, and it takes me to another landing page, where I can try it. And on top of that, you can also link to products within your article, or lead pages, or pages where you're selling stuff, like they're doing here.

And then, boom, it'll be a landing page that I can go and sign up on. So, that's what I want you to take from this.

If you want to rank for competitive terms, consider writing what is, or how something works. And you can see for a lot of the competitive terms out there I challenge you to search from, you'll notice that a lot of what is, or how something works is ranked at the top. That's it.

#SEO #NeilPatel #DigitalMarketing

[marcusbain]

Thanks Neil, you put such a lot of great stuff out here for free. It is really appreciated how much you do and when I am ready to purchase services I will definately go to you.
Thanks Neil. 🙏

[unmiss-com]

Don't chase high-volume. Find topics with a lack of quality content and jump there. I also cover topics that my competitors ignore. So, it's a good chance to get ranking without competition.

[.Koreans.American]

I'm trying my best to rank for competitive keywords on YouTube and Google. Create more "What is" and "How to" contents. Duly noted.

[paulapoetry]

I think How To posts will always work. Google is getting very specific - increasingly so. I've got a "Benefits of Writing Flash Fiction" post, and people find it through phrases like "why write flash fiction" and "what is flash fiction". When I Google "writing flash fiction", not only does my page come nowhere, but neither do most of the other search results I find for those other terms. The post isn't a "how to write" post, but I'm sure those would rank well. I really should include How To in more titles where it applies, as it definitely helps. Great video - thank you. 😀❤

[wadiinasnack]

Thanks Neil, I try this tips to rank for 'contoh' keyword.

[DavidLeBlanc]

In other words, write a very useful, very detailed article that answers the searcher's question. Something that will please the Google search evaluators.

[ShinefyAi]

Hey Neil I asked a while ago but I wanted to see if I could send you some traffic and do an interview on my channel!

[sijamafu]

Thanks, Neil. That was very informative

[alignmovespilates]

Thanks for this, it was really helpful, now I know where to begin. I'm literally starting from scratch.

[UnwanaUdoh]

Thanks for sharing this information, I am already implementing this strategy on my YouTube Channel and getting results 👍

[MyRatingsMakesSense]

So I have a site that I have ranked a few keywords for but I have a domain ranking of like 1. 1. How can I rank the site higher and 2. What does domain ranking mean for keywords? Does a higher ranking mean I can aim for specific level competitive words? What’s the correlation?

[tarotwyzdom]

How do I access those big circle graphs I originally found on your website? Was that a free trial and now I need to become a paid member? BTW, I went through your first lesson and did what you said. After just one blog and I am starting to get some traffic, finally.

[sevenblessed]

Neil using your keyword search and watching your videos I was able to rank on the first page I'm only 3 months since publishing my website. However I'm at the bottom. How do I get to the top?

[luismonteiro]

thanks for the tip Neil.
How did we get Google to immediately tell us the score and cost of the word that appears in your search?

[asmasiddiquashaikh]

Hey neil, when you are going to drop trends of 2021 (marketing, ecommerce & social media)

[halfbasic]

Hey Neil, thank you the info! My question is - how are my competitors ecommerce category pages ranking so high for so many keywords when they aren't informational articles and have the same keywords I have on my site? How do you increase the rankings of keywords on category pages themselves?

[adeleyeolabode]

Thanks a lot Nell for the information. If I use 'what is and how' can it make me rank on the first page of Google if my contents is not up to the competitor contents ranking in the first page. Thanks

[deromoona]

Hi Neil what is your advice for someone who wants to rank a new website DM0 WHAT IS THE BEST STRATEGY . And how many articles should i write every week or month

[daminiparande]

Hey Neil! Does hellobar take care of the privacy policies while collecting the e-mail ids?

[bullshirt]

Hello sir, I am currently working on a e-commerce project, the only problem I am currently facing is that no matter how quantitative or qualitative my content is, I am not getting any single keyword from google while my urls are indexing properly, If you take a min and guide me on this problem. I shall be grateful to you.