Why COI Sells More Than ROI | Matt Wolach

Why COI Sells More Than ROI | Matt Wolach

Let’s discuss the powerful concept of COI (Cost of Inaction) and how you can use it to drive urgency in your sales conversations. While ROI (Return on Investment) is essential, COI can be the key to closing more deals by highlighting the risks of doing nothing. Learn how to make your prospects feel the impact of staying stagnant and why COI might be the secret sauce to boosting your close rate.

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Are you struggling to grow your software business and achieve scale? Matt, a software founder, investor, and SaaS sales coach, had the same challenges when he first got into B2B SaaS, launching a company without ever having done so.

After initially failing to land new business, he was able to uncover the formula for attracting and closing software deals at scale. That formula has led to exponential growth at several companies and multiple investment rounds and exits.

👇 SUBSCRIBE TO MATT’S CHANNEL NOW TO LEARN THE SAME FORMULA 👇

Matt now helps other software founders and leaders understand the framework for launching and scaling their company.

Want to achieve success and have a tremendous amount of impact with your B2B SaaS business? Subscribe now and learn:

✔️ How to ATTRACT perfect fit customers
✔️ Ways to ENGAGE with your leads moving more through your process
✔️ The specific techniques that CLOSE deals more quickly and for more $$
✔️ How to SCALE so that others can step in and you can have freedom

And get even more tips by following Matt elsewhere:

#SaaS #software #salestraining