Bo Burnham - Social Brand Consultant (Official Audio)

Bo Burnham - Social Brand Consultant (Official Audio)
From the Netflix special INSIDE

Lyrics:

Hello, my name is Bo Burnham. And I am a former comedian, turned social brand consultant. It’s a very exciting time to be a, uh, brand. It’s also a bit of a scary time because customers expect a lot more from their brands than they did in the past. During this incredibly necessary and overdue social reckoning that we’re having in our culture, it is no longer acceptable for brands to stay out of the conversation. Consumers want to know, “Are you willing to use your brand awareness to effect positive social change?” Which will create more brand awareness. The question I ask the brands I work with is, is, is, is, is, is, is, is, is, is… “Are you gonna be on the right side of history?”

The question isn’t, “What are you selling?” Or… or “What service are you providing?” The question is, “What do you stand for?” Who are you, Bagel Bites?

All these big companies, they’re so scared of all this social change, and I come in and I put their fears to rest. You know, I tell them, “Just be honest. Tell your customers that… that JPMorgan is against racism.” In theory.

The question is no longer, “Do you want to buy Wheat Thins?” For example. The question is now, “Will you support Wheat Thins in the fight against Lyme disease?”

There’s no sugarcoating it. The world is… f**ked up. And you’ve got a choice as a brand. You can… hide and bury your head in the sand and hope it fixes itself, or you can roll up your sleeves and get to work, and sell Butterfingers.

[arantes]

Is is is is is is is are u going to be in the right side of history?

[skcusebutuoy]

Tell people that JP Morgan is against racism...in theory.

[ToastedJello]

Had tiktok ask me “How would you rate Cheetos in terms of giving back to the Hispanic community?”

Made me think of this

[ArtDrumz]

"The question isn't whether you will support Wheat Thins. The question is will you support Wheat Things in the fight against Lyme Disease." Ded

[skcusebutuoy]

This is actually my favorite bit in the whole special.

[niko-nips]

I suddenly got an insight,

Many people just ignore this part because its not a song and not much comedy in it.

But this exact topic is what bo really cares about. How a marketer influence and faked an art or social movement or anything to gain profit and make the object feel less honest


HE IS CRITICIZING HIMSELF
He is criticizing inside for selling value and meaning to gain more viewer which lead to more money. He talks about internet, politics, depression and stuff. But in the end, it became a content. It sold. Making a literal difference metaphorically while being paid on it and being the central attention.

And he hates it.
He has already showing that hatred and criticism in all over his career. Oh bo, pandering, repeat stuff, art is dead, we think we know you, etc




Wow, there's always something new when you watch inside. Bo is really a genius

[charliejsanders]

Coming back to this after the new Bud Light cans.

[timjballin]

I can't even see his mouth moving.

[LetsTalkNerd]

Basically what happened with Budlight.

[derpycommander]

I’m not gonna lie not sure about the official audio part