Google Marketing Live Keynote 2024

Get a virtual front row seat to see Google’s newest Ads innovations and learn how you can put Google AI to work for your business. Watch the live keynote and access on-demand sessions to see how to drive next-level growth for your business.

Chapters
00:00 Opening Film
01:08 Welcome (Philipp Schindler)
21:11. Ads Product Vision (Vidhya Srinivasan)
32:32 Search Ads and Power Pair (Sylvanus Bent)
40:35 Performance Max creative and controls (Tim Frank)
47:01 YouTube and Demand Gen (Nicky Rettke)
56:20 Shopping (Matt Madrigal)
1:02:04 Measurement (Gaurav Bhaya)
1:08:02 Ads Vision Product Pt 2 (Vidhya Srinivasan)
1:11:03 AI Essentials (Selin Song and Sean Downey)

[IslaMartin-dmpy]

Thank you for the interesting and professional video, the information is very relevant and professional

[uwpbob]

Same old stuff, just less control for the marketer. They never addressed the real problem with shopping campaigns for apparel retailers for the last 20 years. If you have product variants, and all the popular variants have sold out, PMax/Standard/DemandGen will all keep serving the last variant left (solely based on the sales of the other variants). The customer reaches the product detail page only to find all the popular variants are out of stock. This will just keep serving and wasting your money. You can do better Google... or you will get left behind.

[nicoletanedelcu]

Enjoy this special day! Happy days of success, achievement, fulfilment!

[utrpld]

Чудове відео, подача інформації на високому рівні. Видно, що ви з душею підійшли до роботи.

[atoyebiadeyemi]

I got this today from the keynote! "The only one wrong move is not to make a move at all!" also, "The best way to get ahead is to get started!"

[JineshNair-te]

does any one know how to get that PPT format

[hieunguyenminh]

So beautyfully, so loving. Beauty is a value important of Human.

[IsabelArancibiaMendieta-il]

Get a virtual front row seat to see Google’s newest Ads innovations and learn how you can put Google AI to work for your business. Watch the live keynote and access on-demand sessions to see how to drive next-level growth for your business.

[carm.karamela]

I just used this to shop online for Vidhya’s dress. It looks great! PS: I found it! 😂

[Bolaartcreative]

Can AI find the bitting (sound of music bitting) to find the artist and the music titles can AI find this, ?

[SealieBaby]

Thanks for this I am learning so much!!

[TobiasWellington]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[Bolaartcreative]

That means we don't problem with keywords again ❤❤❤

[VALDIRENEFERNANDESCELESTINO]

gostaria muito deter esa interligeçia que voce tem😇😇🤩

[MatthewEngelson]

Screw your broad match keywords. I am not missing out on a dam thing, except for wasting my client's money.

[Trafficsalad]

Lots of valuable insights and excited for these updates as they roll out on the Google ads platform. I've personally gained a ton of valuable insights and results from Performance Max campaigns that have really helped boost my online business as well as the brands that I work with.

The emphasis on leveraging AI for quick creative asset generation, customizing ads according to brand guidelines, and optimizing campaigns for better performance has been a real eye-opener for me and it's something that I would like to continuously test.

I'm interested in learning more about the case studies shown in this live stream.

However, one challenge I've faced with similar tools is ensuring that AI-generated content stays true to my brand's identity and messaging.

Despite the efficiency of AI tools, maintaining brand consistency can be tricky.

It requires constant monitoring and tweaking to make sure the generated content aligns perfectly with the brand's unique voice and style.

Balancing AI capabilities with brand integrity is key for successful implementation.

[viralvideopromotion]

Good Stuff, my one major concern is data privacy.

[tikialinetrainerilo]

جميل جدا ، محب جدا. الجمال هو قيمة مهمة للإنسان.

[dannygitonga]

If search ads will also be featured on AI overviews, won't that flood the search result page with ads? Or will this be on a random basis where only one ad instance is shown on either inside or outside the AI overview.

There are already too many instances of ads appearing on the top bottom shopping and inside AI overviews.

[krishengineer]

From when these changes will be implemented in India?