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Optimizing value-based bidding for lead gen

Choosing the right bid strategy for lead gen

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Google Ads AI Essentials: Value-Based Bidding Overview

Assigning values for bidding to generate leads

Night Zookeeper's Success Story: Scaling EdTech with Google Ads & HubSpot

Setting a data strategy for value-based bidding

How adidas brought the Power Pair to the next level with their app

Google Ads AI Essentials: Power Pair Overview

Google Ads Business Operations Verification (BOV) Process: Overview

Pandora unlocks opportunities for incremental growth with Google AI

Google Ads AI Essentials: Creative Inputs Overview

Kirrin Finch’s approach to digital strategy and inclusive fashion

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Google Ads AI Essentials: Google Analytics 4 Overview

Google Ads AI Essentials: Conversion Values Overview

Google Ads AI Essentials: Enhanced Conversions Overview

Google Ads AI Essentials: Google Tag and Consent Mode Overview

Google Ads AI Essentials: Overview

Google Marketing Live 2024

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How Swyft drives results through the customer journey

Video 1: Finding new audiences

Video 2: Expanding your channel mix