3 Psychology Principles Every Web Designer Must know | Free Web Design Course | Episode 18

Design is very much about influencing people (positively). Knowing basic human psychological principles allows us to do just that.

I'm a firm believer in having a solid grasp on human behavior/psychology as this allows you to better understand those whom you are designing for.

Many designers often overlook website design psychology, since, at first-thought it seems like a completely unrelated field offering very little use to designers, when in fact, it is the complete opposite.

Knowing the three fundamental psychological principles I cover in this video will allow you to create an intuitive user experience within your websites, and, in turn have your websites fulfill their purpose (whether that is to sell, inform etc).

Does design psychology interest you? Let me know your thoughts on these concepts in the comments section.

Timestamps:
00:00 Intro
0:25 Understand human psychology
1:55 Mirroring
3:35 Social validation
6:06 Color psychology
8:25 The cognitive bias codex
10:12 Conclusion

Color Phycology:

Learn more about cognitive biases:

Book Recommendation:
Thinking Fast and Slow

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#webdesignpsychology #webdesign #websitecolorpsychology #psychologyofwebsitedesign

Thanks for watching the video!

[delfs]

This is something you could use in a presentation for a client that I'm pretty sure they will be impressed with, as always great content Ran!

[anahitavetikyan]

Super useful content as always! Thank you, Ran!

[kateryna]

Thank you! This is a way where my love for design and interest in psychology meet each other.

[CosminSerbanDesign]

So many sites are trying to trick you into taking action, happy to see how important it is to actually design something that actually guides and make it easier to understand the value that's being provided - keep up the great work! ✌

[alexhartan]

This video has 203 likes and only one dislike. That means it must be valuable, and judging by the second principle, social validation, I feel compelled to hit Like!

[OxankaSunny]

Thank you for the way you serve, insightful and clear.

[mahadihashan]

U r the true mentor 😍...so much information we get from your vedios!!

[prajeeshp]

Very useful content as always! thank you Ran

[kawaiihikari]

Excellent video! Wow really changed my perception! I think a lot of people over look this powerful knowledge ❤

[cosmotk]

That color website 7:37 has the longest domain name I ever saw :). But still a valuable resource, thanks for sharing.

[zahrakhan]

wow absolutely amazing stuff!! thank you! i have just placed a reservation for that book at my local library, looking forward to diving deeper into human psychology

[SuperTh]

Short and very informative stuff. Thanks for your super useful stuff.

[tastyparts]

Great content! Very helpful thanks a lot!

[moitreegraph]

mirroring - through photography and visuals

social validation - people tend to do what other people are doing ; testimonials ; copying others as an attempt to have a shortcut

color psyche - we emotionally react to colors ; empower yourself with power of color website

cognitive bias

[tim_t]

Hi Ran. Thanks for another awesome, insightful video. I didn't realize that this series was still ongoing. Now I got a backlog of 10+ vids to go back and watch. 😆

By the way, is the loud intro deliberate? It didn't bother me before but now that I watched a vid while my son is sleeping, it's rather irritating. 😵

[adhdartist]

Excelent video, I used it for my rhetoric essay as reference.

[roberti]

You deserve a sub, subbed, good video.

[roxcastaneda]

Interesting and very educational. Thank you

[NandoDevlop]

It's very important to know that in design we also study psychology, because now we know that in the social media( and TV) the ads we see have a base of psychology in it and that's why for example processed food is bad for health and even knowing that we still consuming these foods. (If I made any mistakes It's because I'm learning the english yet, btw hello from Brazil 🇧🇷)

[lidijamarkovic]

Your filming background is amazing...:)