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WWF Launches New Brand and Mission for Earth Hour 2023
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Since our beginnings in 2007, Earth Hour has been known for “lights off” – the symbolic event and visual signifier of collective support for action against climate change. 17 years on we are still pushing for action, on climate change but also other environmental issues.
The success of Earth Hour has always been its ability to inspire and support individuals to act and advocate for change. Earth Hour shows that with cumulative efforts by governments, business and people, we can work together to counteract habitat loss, global biodiversity loss and climate change - we can all make a difference as long as we come together to take action. And we need urgent action now more than ever.
In support of this renewed urgency, we are renewing Earth Hour’s identity, revitalizing the power of the hour for a nature-positive world. The ‘60+’ logo made its mark. But with our 2030 goal getting closer, we’re evolving the branding, with a new sense of purpose – and urgency.
Our new flip clock logo brings focus to the hour whilst also drawing attention to the fact that time is ticking, underlining the need for urgent action for our planet. This clock imagery is carried through to our new visual identity, with a new colour palette and photography that are celebratory and put people first. The new creative execution will be globally recognisable, truly distinctive and uniquely ownable.
As we move forward into 2023 and beyond, we’re breathing new life into Earth Hour, into our work and into our message. A message that must resonate in our communities, across our nations and around the world. We are rallying everyone around Earth Hour’s central purpose: to inspire action for our planet, our one shared home. One unifying moment to switch off from our daily habits and distractions and give an Hour for Earth. Replicated by individuals around the world that will turn a singular Earth Hour into thousands and millions of hours of action.
Together, let’s create the Biggest Hour for Earth.
The success of Earth Hour has always been its ability to inspire and support individuals to act and advocate for change. Earth Hour shows that with cumulative efforts by governments, business and people, we can work together to counteract habitat loss, global biodiversity loss and climate change - we can all make a difference as long as we come together to take action. And we need urgent action now more than ever.
In support of this renewed urgency, we are renewing Earth Hour’s identity, revitalizing the power of the hour for a nature-positive world. The ‘60+’ logo made its mark. But with our 2030 goal getting closer, we’re evolving the branding, with a new sense of purpose – and urgency.
Our new flip clock logo brings focus to the hour whilst also drawing attention to the fact that time is ticking, underlining the need for urgent action for our planet. This clock imagery is carried through to our new visual identity, with a new colour palette and photography that are celebratory and put people first. The new creative execution will be globally recognisable, truly distinctive and uniquely ownable.
As we move forward into 2023 and beyond, we’re breathing new life into Earth Hour, into our work and into our message. A message that must resonate in our communities, across our nations and around the world. We are rallying everyone around Earth Hour’s central purpose: to inspire action for our planet, our one shared home. One unifying moment to switch off from our daily habits and distractions and give an Hour for Earth. Replicated by individuals around the world that will turn a singular Earth Hour into thousands and millions of hours of action.
Together, let’s create the Biggest Hour for Earth.
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