The Lean Startup | Eric Ries | Talks at Google

Google hosts Eric Ries author of, "The Lean Startup"

The Lean Startup movement is taking hold in companies both new and established to help entrepreneurs and managers do one important thing: make better, faster business decisions. Vastly better, faster business decisions. Bringing principles from lean manufacturing and agile development to the process of innovation, the Lean Startup helps companies succeed in a business landscape riddled with risk. This book shows you how.

Eric is the author of the popular blog Startup Lessons Learned and the creator of the Lean Startup methodology. He co-founded and served as CTO of IMVU, his third startup, which has today has over 40 million users and 2009 revenue over $22 million. An entrepreneur in residence at Harvard Business School and a frequent speaker at business events, he advises startups on business and product strategy using the Lean Startup approach.


Order the book here:

[joaovitordutra]

This talk is over 10 years old. And it's still relevant today as it was back in 2011. This is one of my all favourite talks of all time

[thomasmadison]

7:53, exactly As Drucker said 'The worst thing in the world is to do very well what need not be done at all." Find your customers pains and gains, then sell them exactly what they need.

[ariefrochelle]

This guy is really brilliant...The book is unbelievable.

[Hugo-xjmj]

0:00 Introduction
5:59 Entrepreneurs are Everywhere
15:37 Entrepreneurship is Management / Validated Learning
32:50 Build-Measure-Learn
35:53 Innovation Accounting
44:57 Questions

[thomasdam]

This methodology of knowing when to stop pursuing something and changing direction (pivoting) applies to so much more than management or startups alone!


Whether it's a personal career path, a plan for a vacation, someone trying to hold on to a toxic relationship. Just taking a moment to realize that it is no longer beneficial to continue working on it (whatever it is you're doing) is useful in almost any situation.

Sure, we're told to follow our heart and dreams by pretty much every self-help book out there. But giving up on a dream every once in a while shouldn't be looked down upon as a disaster. The shattering of one dream can show you the way to a new one. This way a lesson can be drawn from almost anything you do, anything we do, anything a company does or anything our collective society does.

All we need to do is take this opportunity to learn, reflect on our actions and take time for this. Oftentimes it isn't even necessary to give up entirely, a small adjustment in another direction is all that's needed. So long as we later take a look to see whether this other direction was a right one and continue this loop of constant improvement.

Beautiful talk, inspired me to think broader than only on the scale of startups.

[SanjayKapoorDelhi]

Eric Ries is one of the finest speakers to talk about Entrepreneurship

[pritammisradec]

Fantastic talk. Might be 4 yrs old, but still completely relevant.

[felipedigregorio]

This guy was ahead of his time, it sounds like the audience was in disbelief of his points. Now it's the standard for product innovation

[MrAussieV]

Eric; good on you. Your "learning" insight about customers in the talk between 30 and 33 minutes was GOLD! Thank you for sharing this [for free] in this video.

[michaeltronn]

Lean Startups is the great business development innovation I was wanting. I was so bored by the old models. Thank you.

[kristynguyen]

this guy should have been given more credit for his jokes hahaha I'm actually dying with laughter

[rohitnair]

It's interesting to see how much of this is now common wisdom in the startup world. A bit like tasks and bonuses.

[Lucax]

This is one of the best talks I have ever experienced. Well done Eric.

[SevenAnomone]

Fantastic talk. The build, measure, feedback, pivot model is prob the most powerful methodology anyone could have.

[reneetsielepi]

So relevant - will always be relevant. Great actually seeing this after reading the lean startup! Every agileist should watch this!

[SimVenture]

Such a great talk! While it's dated, the key messages still apply today!

[ericreis]

Hey Eric, I've really appreciated and took to heart your speech, I'm a small company owner and would like to see how I could develop more and expand on my business ventures.

[dorotheeseguy]

Guys, guys, guys, men. If people who address entrepreneurship and anything else could take into account that women are their target too, it would be wonderful. Words have power.

[ArroyoGuitars]

31:30 the A-ha moment...prototype, validate, learn (design process)...then build measure learn (lean)

[MugabiAllan]

#StartUps  
The Dominant question of our time is not can it be built but should we Build it, and the issue is, Can we build a sustainable business around a particular product.
- Eric Ries