I’m prettier, but nobody cares

How did Glossier mess up $1.8 billion of pretty privilege?

Love the series? 👉🏻be the 1st to pre-sign up for our free newsletter (capping at 1,000)

Learn & Grow with me.

//🕙Timestamps:
0:00 Intro
3:10 Birth of gloss
4:29 Success Factor 1
6:49 Success Factor 2
8:50 Success Factor 3
10:44 Success Factor 4
12: 31 Branding Misstep 1
14:14 Branding Misstep 2
16:20 Branding Misstep 3
18:18 Branding Misstep 4
Marketing SOS

//👗LOOKBOOK
👉use code ZOEUNLIMITED10 for 10% off on YesStyle

//😋Fav proteins

//💪🏻MY WORKOUTS

//💦FITNESS

//✨Fav skincare

//📚RECOMMENDED BOOKS

//🎵 MUSIC

Sub count at upload: 3,412,512

[zoeunlimited]

Do you think Glossier will have a comeback?

[henriklarssoneurovisioncha]

Everyone is pretty but what makes you stand out is if you have that extra or sparkle in your eyes that makes you pop ..

[annetanoh]

Pop culture right now is like a video at 2x speed. Every day there is a new brand, a new celebrity, a new something and the minute after it's the fall. Social media is just tiring.

[CrustyUgg]

I'm 36 and I'm still insecure and feeling ugly. No makeup brand, no clothes, no jewelry, no nothing has ever made me feel NOT ugly.. social media is so bad for our mental health.

[shriya_reddy_]

I’d love to see a video touching on Bollywood nepotism/Indian beauty standards, I know that’s not something I’ve seen much on this channel but you’d do great on the subject! 💜

[therandomcatalt]

I remember feeling so left out in early high school because I couldn’t afford glossier and couldn’t justify asking my parents for it at the price point. Younger me feels vindicated (in a very petty way) at the fall of the brand.

[Maisie.eve]

I mean Glossier’s sale point has been clear for years

“Everyone is pretty, but some people are prettier than others”

[TheTangential]

Rhode beauty (Hailey Biebers brand) is basically the same thing. Copy paste but add some ugly phone cases

[aprilchowder]

I actually like a lot of Glossier's products. My issue with them is that their products have increased in price over the years. Their mascara which was my favorite used to be like $14, which I honestly don't think is that bad for a good quality mascara. Now it's $20 🙁. I also think their brand started to go downhill when they decided to move into Sephora. Their products used to only be sold exclusively on their website. I also used to get free shipping over $30, now I have to spend 40 or 45 to get free shipping on their website. I think that it's great they've expanded to other places that used to not be able to buy Glossier, but we've all had to pay the cost.

[metaylorsversion]

//🕙Timestamps:
0:00 Intro
3:10 Birth of gloss
4:29 Success Factor 1
6:49 Success Factor 2
8:50 Success Factor 3
10:44 Success Factor 4
12: 31 Branding Misstep 1
14:14 Branding Misstep 2
16:20 Branding Misstep 3
18:18 Branding Misstep 4
Marketing SOS

[danielladelcastillo]

08:39 #noticing a similarity between glossier and brandy melville... it's more than the product (the products are nothing out of the ordinary) it's being part of this "exclusive" group of people that have them and are able to use them

[Zimmentary]

did no one else think this video was way too full of sound effects? couldn't focus because after 6 minutes all I could hear was iphone noise, discord notif, pop noise, literally several per SECOND

[SaySasha]

Hi Zoe! Love your content! But as a constant viewer I would like to voice that the audio effects are getting really distracting 🙏🏼🥺💔 I would much rather hear what you are saying over the little sounds.

[Wandermilo]

I love your deep dives into brands. And marketing. It’s like the sparkly version of the company man.

[Ginger]

I hope glossier sticks around. Their brow mascara in shade auburn is the only brow mascara that has a formula I like with a color that matches my hair.

[malana]

I have never heard of Glossier before this video but I watched anyways, amazing as always

[itssharonma]

ex-glossier lover here! i switched when the market came up w/ more innovative products (e.g. ILIA, Kosa). it just didn't make sense to go back to the worse product

[Peajay]

It failed miserably in Australia. She left it way too late to launch here. If Australians can’t get a product they find an alternative I found a lip balm that was $3 and looks like glossier when applied. Same shine same juicy look.

[Cassia_kamm]

Perhaps I'm just behind on the trends, but I like Glossier. Tinted moisturizer was a godsend to me because I hate coverup.

[theclassyconsultant.]

It's so important for the owners/managers of a company to truly care about and connect with what the brand is supposed to be. If careless moves are made, things go downhill real fast!