How To Write Product Descriptions That Sell Like Crazy

The simple trick to writing product descriptions that sell like crazy?

In this video, I scope out a few product pages and go over how they leverage great copy to maximize sales.

Even though we focus on email copy here at my agency, product pages are still a HUGE part of the customer journey in e-commerce.

So if you want to make sure people are buying your products AFTER they’ve opened and clicked on your emails, you’ll definitely want to watch this video until the very end.

▶ TIMESTAMPS

00:00 Example #1
02:11 Example #2
11:27 Example #3
13:38 Example #4

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[karimkaan]

Always happy to see people sharing monetizing skills in YouTube. Keep up the good work

[jtoddherbst]

Great video man! Product descriptions seem to be the redheaded stepchild of e-comm but so important!

[ronjavier]

Helpful vid! Also, the "zooming in / out" feeling you said on 7:30 is a literary device called an "aside" where the character talks directly to the audience. You see this a lot in Shakespeare.

[kazi_azmir]

Hi Chris, I wish you had course on, Product Description

[ekwonyefortune]

Super helpful + perfect timing. Really appreciate this 🔥

[josephbancomat]

Another golden vid. Crazy thing is I’m about to write some product descriptions so this is PERFECT timing.

[truepotential]

Hey Chris, the book link shows "error occurred" after entering Email

[kunalguwalani]

Hey Chris loved this video. Gave a lot of inspiration. I wanted to ask how much should you charge for 10 product description on 1 site. I know a lot of factors come into play when deciding a price but I just want a rough estimation

[esatakan]

Hey Chris thanks for the great vid! Had some great takeaways and few swipe able phrases! A question: what does domestionalized mean?

[truepotential]

Are they specially targeting people from Ireland coz when I am shopping for a sweater I don't need a history class about Ireland. The others were great examples

[mp]

Hey Chris thanks for sharing and doing this breakdown. When you're working with an ecom brand with a lot of SKU's, are you doing "extended" descriptions like this for just the top sellers? Have you seen a big lift in sales when doing these descriptions vs. the standard short ones? Thanks again!

[thhristov]

It seems like you recognised quite a few of the techniques/methods used to create a certain emotion or a scenario for the reader. Where could one find those or learn more about them?