How To Write Product Descriptions That Don’t Suck (Copywriting Tips For eCommerce)

5 Tips for Writing Compelling eCommerce Product Descriptions

When was the last time you purchased something online?

Now think about the process you go through any time you make an online purchase.

It probably goes a little something like this…

✅ Step 1: You browsed around, read product descriptions & customer reviews, and made a shortlist of your top options...

✅ Step 2: You decided on the one you wanted to buy based on those product descriptions & customer reviews...

Am I right?!

Well, you’re not alone in that process. The e-commerce competition is FIERCE.

If you want to stand out, then your copy needs to go deeper than the mundane need-to-know left-brain stuff...

So in today’s video, I’m going to cover the 5 things that all product descriptions must include to take your copy from crappy... to snappy. Be sure to check this one out 🔥

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#copywriting #ecommerce #productdescriptions

[luzickultra_qute]

Omg you are so pleasant to listen to! I didn’t want the video to end!

[chardbrazal]

This is like what a paid course I'm picturing. Thanks for sharing your knowledge, Alex! I will definitely state the benefits a product can give to my avatar.

[thesolution]

You hit 100k on my birthday. And the video you're releasing now was EXACTLY what I needed to learn today. I'll take it as a gift.

Your content has been very helpful to me, as someone just starting out on upwork. Keep it up :)

[dhirajkothari]

I always had to increase playback speed for most of the videos on other channels to 1.5x.
And was gladly surprised to see your video at that by default 😅

[odeprensa]

OMG, you’re outstanding at explaining ‘Product Description Copy 101’

[maasnhiu]

I normally don't comment, like, or subscribe a content creator until they are very good at delivering the message. You ticked all boxes in the first go. Liked. Subscribed. Commented.
Plus I loved your ABCDE thing...

[simonjonathan]

Congratulations on your accomplishments.... all the best for your future. Hope you keep on blasting up....

[joejohnson]

Ms. Cattoni,
Been a fan since you started. I was merely interested in Copywriting and fascinated with the skill set. Fast forward to now and I am now transitioning both feet into this wonderful and exciting Copywriting world. Thank you for sharing such valuable and useful content so beautifully. Appreciate you and consider you a mentor. Thank you so much.
PS
Tell your brother to keep up the great work! You just get better bro!

[marka.clarkii]

Congrats on the 100k Alex, you deserve it. You've worked extremely hard and now its paying off. Next stop, road to 200k, lets get it lets

[abiolaaminah]

Congratulations Alex on 100k, next stop 1m, yayy💃

[BeeVargaTheHulahooper]

Crappy to snappy? Bring it on 🤣 Congratulations 👏 you so deserve this 💗💗💗 soon it's 500k then a million 💗💗💗
Super helpful video, I definitely needed this right now, my descriptions suck but I shall try my best to use these tips 💗 thank you 💗

[sameeratabassum]

Alex, if you’re seeing this comment then I wanna say - Please post more videos on ecom copywriting. 🙏

[mdwahidrejuan]

Has always been a great fan of yours. Keep Growing.

Really love your contents.

[ankitabiswas-ahuja]

It's so bang on Alex... I accidentally came across your YouTube channel and I am glad I did... awesome tips and thank you since I also write copies, I alsl feel it requires being relatable and authentic ... 😀

[deepika]

You have solutions for everything 🤩
Whenever I search for a copywriter tutorial then the first thing I look into is did you have a video related to this or not and most of the time it's yes 😀
You don't know how much your tutorial helps me 😁

[rwgoodship]

As a forensic investigator I spent soooo many hours writing descriptive reports🧐. Great video👍😎🏹🇨🇦

[komalgangaramani]

Alex, your YouTube channel has simplified my learning !

[juliabratu]

Congrats on 100k. I've been watching your videos for a while now, and you have some of the most valuable copywriting content out there atm.

[AchillesRage]

thank you i needed a video on how to write a description for my fivver account

[ohowomaniya]

Oh my god! I had been searching a video related to product description in your channel few days back. Thank you so much for making this video ❤️