Discomfort is Necessary for Innovation | Sterling Hawkins | TEDxChulaVista

What is the core element of innovation? Sterling Hawkins explores discomfort, a key ingredient of innovation. Through weaving personal, and business story framed through reflecting back to MacGyver, ’80’s tv show, Sterling connects us to the complexity of innovation through discomfort.

Sterling Hawkins is an internationally renowned keynote speaker, business leader, investor, and futurist. Sterling and his work have been featured in a number of national news publications. His talks offer insight into retail innovation and transformational leadership.

Hawkins is a renowned keynote speaker, business leader, entrepreneur, investor, and futurist.

[davenixon]

4:24 "he purposefully locked himself in that metaphorical freezer." Brilliant analogy, well crafted and delivered as usual, Sterling.

[AmberlyLagoMotivation]

Wow!!! Love this inspiring talk! I’m jumping out of my comfort zone!!

[cozy]

Excellent analogy and inspiring TEDx Sterling! Discomfort...like riding a bike a hundred miles!

[kimmccullough]

Malala is from Pakistan not Afghanistan - right?

[danf]

one thing doofus needs to remember is 9/10 innovations dont work. then discomfort turns to panic.