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Philip Kotler - Marketing, Sales and the CEO
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Philip Kotler explains that marketing is ‘everything’ and organisations should be built around the need to satisfy customers. This is why, he argues, it’s critical for the CEO, marketing team and sales team to be aligned and work together.
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London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long.
Website:
Follow London Business Forum on Twitter:
Like London Business Forum on Facebook:
Subscribe to our channel:
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