WinRAR And The Infinite 40-Day Trial

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In 1993 the world was introduced to Roshal Archive, or RAR – a proprietary archive file format that supports data compression, error recovery and file spanning. It was developed by Russian software engineer, Eugene Lazarevich Roshal, but the copyright for the file format is held by his brother Alexander.

Two years later, we got WinRAR - a file archiver utility for Windows, which would be used to create and view archives in RAR or ZIP file formats, and also unpack a whole bunch of other archive file formats.

WinRAR is distributed as a ''try before you buy'' software. According to the terms of use, you can use it for free during a 40 day trial period, after which you are required to buy a license.

However, if you ever used WinRAR, you know that you can continue using it for free even after the 40 day trial period ends.

Quick disclaimer: This is not a sponsored video!

Sources and references:

- Softonic:

- Wikipedia:

- Reddit:

- Quora:

Credit for the beautiful time-lapse footage goes to Beachfront:

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Music: ''Cielo'', ''Cold Killa'', ''Rollin Through Osaka'', ''Floor Plan'', ''If I Had a Chicken'' (YouTube Audio Library)

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Thanks CHM Tech for explaining our business model in such an amusing and educational way! And of course thanks for purchasing the only license we ever sold, we are still celebrating it ;-)

burakcanboy
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I once pirated winrar from a torrent site, only to later find out it was compressed as a rar file.

Carmador
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I once saw a steam review that said:


I prefer buying WinRAR than buying this game.

archiveddev-owoxdz
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Me: Is this software free?
WinRAR: Yesn't

akaybulut
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5:24 I don't even think that the message is even annoying, I've been developing muscle memory to automatically close the warning as soon as I open a rar file

ergals
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lvl 1 crook: Donating 3$ on wikipedia
lvl 30 boss: Buying WinRAR

HhHh-uhlh
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buying winrar is the pinnacle of human generosity

zaidanesem
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How tough are you?
"I have Winrar"
Yeah, so?
"The licenced version."
R-right this way, sir.

KishoreG
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Her: How wealthy are you?
Me: I have the licensed version of WinRAR

APGaming
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I don't even see the popup anymore. I'm so used to it that I close it as soon as it appears without thinking.

FullGamerMan
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WinRAR: "Please buy us"
Me: "No"
WinRAR: "Understanable, have a nice day"

anut
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Me: *opens winrar*
winrar: *I am once again asking for your financial support*

julian-husw
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Me: Is this software free?
WinRAR devs: Well no, but actually yes.

unnamed_boi
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John Mcaffe did a similar thing with the Mcaffe Anti-virus. He made it free to use for personal users, however businesses had to play a license. His bet was that some people would install it on their work computers and then the businesses, in fear of having to pay a larger sum for having an illegal software, would pay the license fee. Turns out he was right, this is a very good move.

ShadyKingFTW
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I’m really annoyed that in the clips showing books stacked like winRAR, the book with a rounded spine is underneath a book with a flat spine

tangodown
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dudes, that buy winrar are the same people who donate 3 dollars to Wikipedia.

braddahoz
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if you buy winrar, you just passed 1 out of 7 deed to go to heaven.

ferdyhoshigakitube
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"So, students, what can we infer from this?"

"40 TO THE POWER OF WINRAR IS INFINITY"

fakefirstnamefakelastname
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I was actually annoyed about winrar kept telling me to buy the upgrade to the point I actually went and bought it

minhngo
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And I always thought im a sneaky bastard for clicking away the reminder after the 40 day trial...

krodax