Dealing with difficult customers in sales - The buyer is scared ( 2 of 6) Scott Sylvan Bell

Buyers may be difficult with salespeople because they are scared of the sales process or scared to be taken advantage of. Unfortunately there are some salespeople out there who take advantage of buyers. You have to know sometimes the reason a buyer is difficult is so they can test you as the salesperson in the worst situation. It is up to you to figure out what the real concern with the buyer is. There are a few keys to get past difficult buyers. 1. Be patient
2. Have empathy
3. Ask good questions
Let the buyer know you are there for them and will take care of them through thick and thin.

This video was filmed in Sacramento California June 2nd, 2016

How to deal with difficult customers in sales:

Video 1 – Why they are difficult

Video 2 – The buyer is scared to lose out on something

Video 3- Ask great questions to engage the buyer

Video 4 – The buyer may not be ready

Video 5 – Reacting vs responding

Video 6 – Ask for the sale

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Persuasion & sales expert Scott Sylvan Bell

[foxfamilyheatingandaircond]

I think the most difficult customer I have had so far wanted to sell his house. This house had been in the market for quite some time. His hvac system was 27 years old with no refrigerant in the system and burned up wiring at the disconnect near the AC...He wasn't yelling at me per say at the pricing, but kept incenuating that I made so much money, much more than him. This kept going around and around. I knew what his pain was. He would not settle on repair or replacing the unit. as his yelling escalated towards the situation, not so much at me, I just decided to walk away from the job. I could not see the positive outcome of the call. either way. thanks for the video.