Understanding the Levels of Strategic Management: Corporate, Business, and Functional

In this video, we explore the three primary levels of strategic management: corporate, business, and functional. Learn how organizations make critical decisions to achieve their long-term goals at each level, with real-world examples from leading companies like General Electric, Apple, and Procter & Gamble. Discover the importance of aligning strategies across all levels to drive success and ensure coherent planning, implementation, and control.

At the corporate level, understand how companies decide on the overall direction, resource allocation, and market entry or exit strategies. Explore how General Electric navigates its multi-industry operations with strategic decisions that shape its future.

At the business level, see how companies like Apple create and sustain competitive advantages in specific markets. Learn about product positioning, competitive responses, and market strategies that keep them ahead of the competition.

At the functional level, delve into how departments like marketing, finance, and operations optimize their processes to support broader business and corporate strategies. Examine Procter & Gamble’s targeted marketing campaigns and how they contribute to the company's overall success.

Join us for an insightful journey into the world of strategic management. Don't forget to like, subscribe, and comment on future topics you'd like to see. Have a fantastic day ahead!

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[МарияАнгелова-нп]

Really accurate information! It helped me understand it clearer :D