Meet the Trek Supercaliber (Gen 1): The Hardtail that isn't a Hardtail

Once upon a time, there was a racer named Jolanda. She was looking for a cross country bike that had the light weight of a hardtail and the capability of full suspension. She found her happily ever after with the Trek Supercaliber - the best of both worlds.

The second generation Supercaliber encompasses the years 2020-2023.

[josephacosta]

This.... is the weirdest way to advertise a new MTB.

Great job, Trek 👍

[ImaginativelyUnimaginative]

Whoever's in charge of marketing at Trek should get a raise.

[zachvh]

Trek, you hired the right film crew: Mahalo My Dude

[Scuretat]

0:24 the car you can afford after buying that bike

[PaulHolder]

If the bike is as much fun to ride as this is to watch then you’re on to a winner. Love that Trek has the confidence and humour to include a kid shouting “Cross country sucks” in a promotional video for a very expensive cross country bike 🙌😂

[squashguy]

Hands down the funniest bike ad ever made 🤣🤣🤣🤣🤣 Brilliant Trek! Love the bike too by the way 👌🏼

[westmichigancoyotes]

"whatever... Cross Country sucks...." Best part of the video! :)

[durianriders]

haha best bike ad ever! Good work whoever made this!

[dariogiordano]

I’m all for this light hearted humour entering the cycling world. Riding bikes is fun - so is this ad. Well done Trek!

[slovakbikeparks]

2:59 She: Didn't you just buy a bike?
Ordinary Trek Owner:You don't get it, it's paradigm shifting :D

[parsnips]

Good job Trek. On both the advert (which is hilarious! ) and the new bike.

[thephantom_]

Jolanda Rocks!!!! she was funny. Doesn't hurt being gorgeous either.

[rgvmarciano]

An ingenious design deserves an ingenious ad! Outstanding job, Jolanda and Trek. As much as I would love to see Kate, Jenny, Tauber, or Emily win the WC today, if Jolanda takes the win, it will definitely seal the deal.

[TrekIsrael]

so funny!!!
I truly love the way the on-line track branding is going...

[The.Southern.Outdoorsman]

Best video you guys have ever made! Possibly one of the best promo videos I have ever seen for this industry! Love my trek bikes.

[alexgonzalezMI]

Way late to the party but I just got one a couple weeks back. Definilty the best MTB I've ever ridden.

[PizNeyWorks]

do you want full suspension or hardtail?

trek: yes.

[CoreenMazzocchi]

It does look fast as Fuh.. ! Nice one Yolanda Neff!

[arfmf]

Damn now I love Jolanda Neff even more... Those crossed blue eyes got me

[raulmartinez]

Never had the chance to test ride this beauty, but I can tell you that it's the coolest advertisement I ever seen!