Introducing Perso, a 3-in-1 at-home personalized beauty device by L'Oréal

Perso is the first-of-its-kind, 3-in-1 device for personalized skincare and cosmetics, launched by L'Oréal at the 2020 Consumer Electronics Show (CES), in Las Vegas.

The Smart Artificial Intelligence (AI) system creates on-demand, personalized formulas for skincare, lipstick, and foundation that optimize over time — incorporating real-time skin assessment, air-quality, pollution data and trend analysis. Developed by the L’Oréal Technology Incubator, Perso's sleek device, which stands 6.5 inches high and weighs just over one pound, features a streamlined four-step process to deliver on-the-spot skincare and cosmetic formulas that optimize for increasing levels of personalization over time.

“Building on our deep scientific heritage and leadership in innovation, L'Oréal is once again leveraging advanced technology to create smart beauty products and services that answer the needs of our consumers and offer them near-limitless personalization and precision,” said Nicolas Hieronimus, L'Oréal's Deputy Chief Executive Officer. “We are committed to making L’Oréal the leader in Beauty Tech – and Perso is the next step in that exciting journey.”

[cosmily]

This technology is really amazing. It's like your personal beauty products printer! Looking forward to the final release.

[lovelyreen]

Please broaden the technology to do 2 critical enhancements: 5 cylinders for red, blue, yellow, black and white to achieve true utility, and make each cylinder available for individual sale (obviously some will run out faster than others). These two enhancements for (at least) lip color would be key: the ysl color ways are too limited! Nudes, for example, just won’t cover the nudes that a medium-tan or deeper person with an olive complexion, but you know that. And plenty of us have money for that enhancement (2 more cylinders adding maybe 200-300 to the price? Fine.)

[madeabasy]

I wonder what is the material it made from, chemical or organic makeup? And if anyone try it yet or it still in pilot? Because this is the first time I am hearing about such interesting thing, and sounds good. And I would like to know please if it tested on Animals

[wakinski]

Hi! do we need 3 seperate devices for skin/makeup/lip or one device can do all 3?

[saywhat]

I was briefly employeed in their UP2 packaging dept at their franklin, nj facility & i must say the training there was horrible. From my 1st day on the floor some if not most of the fulltime employees on my shift refused to train me for unknown reasons (in which they never gave) & the 1 that did barely knew how to speak any english or just had a very sharp accent to where i was unable to understand what she was saying. It was a very uncomfortable/awkward work enviroment but still, overall its an ok company.

[alexgreen]

You've gotten the most impressive videos.

[FarahALHashim]

when will it be available in Paris Market?

[janelucas]

Oh my god it is most perfect thing right now
❤️❤️

[osoca]

But you don't show us the results..

[carosilva]

About time! I love Loreal's make up line and I have to buy 2 different shades of foundation (one light and one dark) and mix them up to get a perfect tone for my skin color. This tool would do the job, I don't know if I would pay over a $100.00 (not likely). I do prefer a long wear lipstick (like the 24hr one) hope they include that in the lipstick shades.

[jennynotjenni]

very cool. i hope you have jumped on board to formulate your product ingredients without toxic chemicals though :)

[kanyvimonchandr]

Amazing beauty gadget! I <3 L'Oreal Hope the cost is not higher than Nespresso. Around USD150 would be accepted

[Fluterra]

Unfortunately, selfie based skin analysis does NOT work. Completely inaccurate.

[mattm]

I can't believe this company supports the abuse of men. #fireAmberHeard

[iluvtosing]

It's too bad L'Oreal still animal test.

[amazingly._perfect]

Seriously yiu guys need to stop animal testibg

[justjm]

As long as Lo'real keeping AMBER TURD...no More Lo'real products for me period.

[chumbaray]

Another striking example of our society's tendency to create products that cater to superficial needs. What a waste of intelligence and resources...

[greaterbayareahero]

Loreal better go into damage control mode. Amber Turd will bring them down. She is such a toxic person how can Loreal get someone as toxic as her to represent their branding. Let's see how long they can hold onto her without it affecting their brand image!