Breaking Down An Icon: The Cartier Tank | MR PORTER

Icons of watchmaking don’t come much bigger than the Cartier Tank. More than a century old and still fervently popular, it has one of the most distinctive yet versatile designs of any wristwatch. In this film, we explore just what makes a Tank so desired, from its signature “brancards” to its ability to stretch and grow yet remain undeniably a Tank. With a celebrity following more star-studded than any other watch, the Tank was one of the first watches to achieve true unisex appeal, and is as much of a cultural icon as a horological one. Featuring the classic Tank LC, a vintage Tank Américaine Chronoreflex (one of the rarest and most complicated Tank references ever created) and the brand new Tank Must, launched in 2021, our film shows the breadth and depth of this deceptively simple watch.


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[Interclass]

With so much content created on a daily basis, it is remarkably refreshing to watch the review of an object which is so genuinely respected and understood by the reviewer.

[lewisjones]

I just bought my first Cartier Tank (the new Must de Cartier XL) and I love it. It feels so classy, but understated. A perfect addition to my collection. I love still wearing a dress watch and a suit or blazer.

[craig]

A classic and timeless design making the simple but forward design a perfect statement. The tank is a beautiful design...period.

[paultrinca]

Despite the word timeless being thrown around loosely in the watch world, it's safe to say that the Tank reserves its place amongst those timeless legends... Many are discouraged by the intimidating price tag but there are a myriad more affordable tank renditions still out there to enjoy. Great video as always
-Paul from Remont

[rezathenightfly]

What a wonderfully stylish presentation of one of life's perennial classics. Well done, Mr. Porter.

[Santos.Sarmento]

A great and deserved tribute to this timeless watchmaking icon.
Greetings from Brazil.

[JoleneLin]

Just got my Cartier Tank Must extra-large with black leather strap today and loving the look and how lightweight and comfortable it is (compared to the stainless steel bracelet version)- cannot wait to wear it everyday! 😄⌚️

[joshn.]

I have a Tank Solo automatic. It is timeless. My biggest (and perhaps only) gripe is the unusual lug width, as I have to order custom straps for it.

[emmgee-xo]

What a brilliant commentary doing justice to this timeless piece

[BarackCohen]

A great video. Just in time - I plan on getting one in Italy next month.

[MostEasterlySteve]

The Cartier Tank Louis quartz version is ruined by the date at 3. What were they thinking? Destroys the balance of the dial. Furthermore that watch also has mineral crystal. £9000 and they don't fit sapphire!! The Manual wind version is much nicer and has a guilloche centre section in the dial, no date, but is £11, 300 - insane! The best bang for the buck by a long chalk is the large size Must de Cartier (exactly the same case dimensions as both Tank Louis) in steel.

[markadriane]

I just bought a vintage Must de Cartier and i love it so much. Appreciating the simple watch in the age of high technology.

[SwissWatchGang]

Love the Tank, my favorite so far is the Tank Basculante! :)

[kabysummit]

My wife lost her Cartier Tank on vacation 3 years ago. It's the only material possession, that she ever missed for more than a few months. The other being the Porsche Macan which she traded in for a more fuel-efficient vehicle when she worked 9 to 5. I can read her expressions when she talked about the loss of the watch even recently.
This coming anniversary, I'm going to take us to Makati city PH on tour and stop by the Cartier store for her to pick out the one she likes. I think I'll pick one up as well since I've always wanted one ever since I started paying attention to watches. Why is this watch so powerfully romantic, I'm not so sure. I just know.

[GwendolynGuerrero-oe]

Seen a few of these videos now, and the *amzwatch* are getting very very good. Every video I come to the same conclusion - the only reliable way to tell is to remove the caseback and observe the balance. Maybe there is a quick & easy check of the clasp but the balance is the only thing they will really struggle to get right

[kgreenberg]

If this video doesn't make you want to own a Tank, nothing will. Kudos.

[ulrichk]

what was the point of winding a quartz watch?? :-) Cartier's designs are so elegant and beautiful

[carlarochachi]

My boyfriend just gifter me vintage 1981 cartier tank because i turned 41 yrs old and i was born 1981.

I wear it all the time. My watch is the same age as me!!!

[trevorbaier]

Just spectacular. Beautiful compliment to your Reverso video.

[badarikrishna]

I remember the infamous dialogue in one of the episodes of GAME OF THRONES "Power is an illusion, it resides where we believe it resides" much goes with the TANK.