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Why Companies Productize Their Services
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Join this session to learn why B2B services companies are productizing their offerings - and 8 common triggers that propel them to make this shift!
Learn how B2B professional services firms are evolving to meet customer demands, avoid disruption, and capture new market segments through productization.
Learn how B2B professional services firms are evolving to meet customer demands, avoid disruption, and capture new market segments through productization.
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