Challenging conventional wisdom about in-store shopper behavior

In the world of retail, a lot of conventional wisdom is taken for granted. With eye tracking, market research agencies have the tools to subvert some of our preconceived ideas about in-store consumer behavior. Tracking consumer attention allows us to see through the eyes of consumers and back our hypotheses up with cold, hard, facts. Learn some of the most common misconceptions that don’t stand up to scrutiny.

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ABOUT TOBII
We are the global leader in eye tracking, a position we earned through our passion for technology and our ambition to create tech for a better future.