How Netflix disrupted cable and changed the way the world watches TV and movies

Netflix (NFLX) generated more than $32 billion in revenue in 2023, including over 247 million subscribers worldwide. Beyond The Ticker takes a deep dive into the streaming giant's biggest moments.
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1997

Marc Randolph and Reed Hastings founded Netflix in Scotts Valley, California.

2000

Netflix launched its monthly subscription concept. DVD rentals were mailed to customers, along with prepaid return envelopes.

Later that year, Netflix was almost sold to Blockbuster for $50 million, but Blockbuster declined the offer.

2002

Netflix launched its IPO, selling 5.5 million shares at $15 per share. It brought in $82.5 million.

2007

Netflix announced that it would debut streaming video while retaining its DVD rental service.

2011

Netflix stock fell to around $9 per share in November 2011, after the company revealed that it lost 800,000 subscribers in its third quarter.

2013

The company released House of Cards, the beginning of Netflix's original programming.

2015

In 2015, Netflix announced that its stock had surged to an all-time high, over $100 per share, a growth of 574% over the past five years.

2017

A study by PricewaterhouseCoopers (PwC) showed that the Netflix subscriber base was equal to the number of cable TV subscribers – 73% of all U.S. households.

2021

Netflix launched its gaming platform Netflix Games, available on Android with 5 games at launch. The company also announced plans to expand its gaming service to iOS.

2023

Netflix announced the wind-down of DVD.com, with its last shipment on September 29, 2023.

From tech giants to retail titans, Beyond the Ticker is a historical series that takes a deep dive into some of Wall Street's trending companies and how they transformed into the financial icons they are today.

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