Madonna Promotes New Album With Social Media

She's not particularly techy and hasn't had much of a social media presence. Yet, to promote MDNA—her new album that was officially released by Interscope Records today—Madonna, 53, has sworn off magazine covers and morning-show concerts. Instead, she is launching her 12th studio album worldwide by shoring up social cred and giving just one in-person interview: to comedian and late-night talk-show host Jimmy Fallon for broadcast solely on her Facebook page [[LINK: FACEBOOK.COM/MADONNA]]. She will follow up the Facebook interview tonight [[Monday]], when she tweets for the first time in a live Twitter chat at 10pm EST.

More from the Wall Street Journal:

[alexthrailkill]

Very strange coming back to this almost a decade later where social media promotion is probably the absolute best way to advertise a new album

[BETOANDJESSE]

Yup, the world knows!! Even the biggest stars are waiting to see what she came up with.

[CLOVALLEG]

she is really good, but we want something new... or not ? SOMETHING LIKE BLOND AMBITION BUT MORE, AND ELECTRONIC AND MORE CLASSIC FOR MADONNA..
just think

[TonyNguyen-bret]

traditional promotion doesn't help. it's a hit miss.. duh.

[quillber]

my dog is the QUEEN of the WORLD she eats DOG BISCUITS

[lericasaavedra]

there's no other queen, and that's MADONNA