The True Potential Of Paid Ads

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[wealthykyro]

he’s teasing us with his next green paid ads book

[LostSoulAscension]

He's not saying the ads scale your business. He's saying if you do everything right, the best made ads scale your business not because of the ads but because of how good the business has been built from the quality of the product driving the quality of the marketing and sales, driving the brand. From the ground up, you get that "and then some" Alex is talking about because the customer is all in on your shit.

[Steven-vhfg]

I use to try and do paid ads then I got like two high dollar affiliate sales then I usually used my whole budget/the profit trying to get a conversion again.

[OZZOZZ]

Yup we have a 20 ROAS campaign doing fantastic.

[grunhutmedia]

Does this also applies to growing a following on social media platforms?

[Clarity]

I actively choose not to do business with anything I see advertised

[datdwaa]

This only works if your company doesn't suck

[Jeff_Thomas]

Paul Tudor Jones, Bill Ackman, David Tepper, and Jim Simons....would disagree.

[Darvi]

I’m sorry but winning ads fade over time it’s called ad fatigue

It’s about testing new angles so you consistently find winning ads.

Alex doesn’t talk about the website back end optimization/funnel it’s also very important in making more sales for the same ad spend.

Sounds simple but hard to execute.

[monstrositylabs]

The adverts always cost me more than I get in return. There is never any profit!

[HighTimeQ]

Mark Zuckerberg banned my ad account because I make dark jokes on my personal account

[joekara]

I never buy from adds sooo ain't tricking most of the population also