Remove Hijackers and Resellers from Your Amazon Listing with Brand Gating

Have you also experienced the persistent problem of resellers and hijackers on Amazon, despite using the Transparency Program? Learn about the challenges faced, effective tactics to combat hijackers, and the potential benefits of brand gating. Here's how you can protect your brand and maintain control over your listings.

Brand Manager Takeaway:
Last week I had a great call with Steven Pope.
My client EZC Pak is constantly having hijackers and Resellers pop up both on and off their listings
They're already enrolled in the transparency program
They've been concerned to reimplement B2B pricing despite seeing B2B sales increase since we implemented back in Jan.
Steven gave some helpful insights on how we can squash the issue (hopefully for good!)
If Transparency hasn't resolved the issue, there must be an issue on the manufacturing/distribution level allowing resellers to get ahold of product with Transparency codes
We have one of the strongest cases for brand gating; Let's see if we can get it done
B2B pricing is safe to get up and running again while we continue to work on removing resellers as they arise.
Our main focus should be assisting the client where we can on hijacker removal and finding the source of the products being resold.
At the end I asked him what advice he'd give to someone who was just beginning their career and feeling a little lost on their path (Me!), and I wanted to share some insights gained from the conversation we had.
Being indecisive about your career or passions makes you a 100% normal human being. Continuing to learn is ultimately what fuels your growth inside and out.
Taking the time to free yourself from distractions and process your thoughts heals both the mind and the soul
There is no one right way to do anything, continuing to be creative and adaptable will help reach your goals more than a highly detailed plan would.
Thank you for taking the extra time to chat Steven Pope! As a busy agency we all spend a lot of time making sure things run as smoothly as possible. I always appreciate the chance to discuss more deeply on things both on and off Amazon.

#AmazonFBA #AmazonSeller #AmazonBrandRegistry #AmazonTips

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Timestamps:

00:00 - Reseller and Hijacker Issues
01:05 - Transparency Program and Challenges
02:00 - Resellers' Tactics
02:45 - Brand Registry Issues
03:30 - Brand Gating Proposal
04:00 - Summary and Next Steps

[bradhenson]

As part of Transparency terms and conditions - Transparency codes needs to be put on ALL units, not just Amazon. If they would have followed this they would know where their supply chain is failing them.

[normaolivas]

My hijackers are in Canada and I can’t do buy testing.
My listing is in US.
I reported it to BR and they said there is nothing they can do! 🙃

What’s the purpose of registering with BR, if they don’t regulate and enforce it?

Thanks MAG, you are awesome!

[sandiflow]

This type of hijacking asins is different from ours. We only discover when trying to access through seller central that we lost control of that product. Then we realize that the product is sold my some other seller. When we report it to customer service we get a letter in Chinese saying it belongs to them. Our product is made in Mexico and packaged by us.

[zeek]

You should asked her if they’re “enrolled” or “protected” with transparency. Enrolled doesn’t mean your ASIN is protected yet. You can see the status in the “transparency portal”