2024 Caribbean Tourism Organization Strategic Planning Meeting

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The Caribbean Tourism Organization (CTO) is taking charge of the future of Caribbean tourism. In collaboration with Ernst & Young (EY), the CTO recently hosted a pivotal strategic planning meeting in Barbados to develop a new three-year strategic plan.

This important gathering brought together key stakeholders to:

Assess the current state of Caribbean tourism.
Identify strategic pillars to guide the CTO’s mandate.
Discuss essential themes, including post-COVID-19 recovery, sustainable tourism, infrastructure development, and branding.

This workshop marks the beginning of an inclusive process to ensure a resilient and prosperous future for Caribbean tourism

Watch the video recap to:
Gain insights into the strategic planning process.
Get a glimpse of the collaborative spirit driving this initiative.
Hear from Gina Matthew, Associate Partner, EY, and Dona Regis-Prosper, CTO Secretary-General and CEO
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