How Can Small Businesses Use Automation?

To remain profitable and competitive, small businesses are investing more and more in automation technology and software with sales and marketing being key automation areas.

When you apply automation to your sales and marketing process, not only do you get more profit, but you get more leads, more customers, and better yet, more repeat customers.

Marketing automation can help score and nurture leads throughout the sales cycle, and boost conversions by targeting customers with the highest purchasing potential.

New customers rarely purchase from a business the first time they learn about it, which is why marketing automation, such as personalized email campaigns, are vital to building and fostering client relationships. Through regular, thoughtfully crafted sends, you will be able to encourage lead relationships and increase conversion rates.

Follow-up emails sent to customers who browse your website, fill out a data capture, abandon their cart, or even write a negative review can help complete the potential transaction.

With simple automation, you can see critical data on your customer’s journey and make intelligent adjustments to keep your leads engaged, closed and nurtured month after month.

Once automation is in place, your existing team will be set up for success and freed up to focus on big-picture decisions that can help grow your business.

Keap is on a mission to simplify growth for millions of small businesses. For 18 years, we have been helping small businesses get organized so they can deliver great service and close more business. Today, the pioneer of CRM and marketing automation software for small business serves more than 200,000 users globally with its Keap and Infusionsoft by Keap products.