Episode 1: Idea Validation: The Key to Business Success

Success in business is determined by idea validation in more ways than one. Many people THINK they have a great business idea. They'll even begin dumping money into developing a product or service. They'll even go as far as launching the thing -- really pushing marketing and advertising. Essentially, they're pouring money into the thing..... and sometimes it's a dud. Failing to do an idea valuation is putting your business efforts up to chance. How else do you KNOW if the market wants what you're creating? How do you understand the competition? How do you correctly determine the price? These are some of the questions that get answered when you do idea validation. In this video, we share a basic overview of the idea validation process. Follow through and you'll be leagues ahead of those who do not. And, you'll save a ton of money from making grave business mistakes!