How I Branded Myself. Part 5. Visual Identity Idea Development.

In this video, I will show how to create a personal brand visual identity idea, based on a brand platform. Visual identity helps to attract the right attention of the right target audience and evoke a right emotional response. Also it helps people to distinguish one brand or personality from another.

There are 4 visual identity elements with which I am going to experiment:

— Typography
— Images
— Colors
— Shapes

I will go through every point and end with my personal visual identity formula.

Navigation:

0:00 Previous steps in my personal brand developing process
1:18 What is a visual identity
2:23 Creating a mood board
2:32 Visual identity elements
2:50 Typography
3:33 Images
4:16 Colors
4:26 Shapes
4:38 Additional parameters
5:25 Visual identity formula

Links to the presentation:

If you found my content helpful and want to support me, you can donate me here:

Bitcoin: bc1q7gnlftjtlndlwfqznqmt798kgh4m970n7qyc9x
Ethereum: 0x377aecDbB5757a65919560E9Cb2FaE11A82F3B97
PayPal: @lemisov

#personalbrand #visualidentity #branding