Creative Nights︱Contemporary Trends vs Creativity | AwwwardsConf Amsterdam

Contemporary trends can be a good servant but a bad master. It is crucial in a designer’s career to know how to approach trends, how to embrace them and how to stay true. How would you define your voice, by you or by others?
About speaker:
Graphic Design and Founder of Creative Nights from Prague, Czech Republic. Marek is a versatile designer who cultivates and promotes traditional graphic and digital design. His broad experiences in creating offline, and online identities blend the crucial understanding of contemporary design and approaches. He likes to connect principles of free-spirited artistic approach with rational design thinking.
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[another.designer]

This talk is eye opening for me. I've always struggled keeping up with latest Design trends.

Design trends are not timeless.
Creativity has nothing to do with design trends.

[JonathanJhoy]

Muy cierto; las tendencias matan la creatividad y el proceso creativo.