Ingrid Nilsen: Why I quit influencing

After years of posting their lives publicly, what happens to influencers who are ready to get out of the game? When *you* are the product, what job do you move on to next? Do you put “influencer” on a resume? Stay Tuned spoke to a few former creators, Ingrid Nilsen and Lee Tilghman, about what led to their social media retirement, and what they’re doing now.

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#YouTube #Influencers #IngridNilsen

[herbal-tea]

Ingrid & Luke Conard were the first to start Vlogmas, it was such an interesting yet magical time in content creation. Thank you for your contribution Ingrid.

[beekhel]

They speak like they were forced to share their lives… you chose to do it… made a lot of money doing it and stopped when you wanted because you made enough money! You retired early because you could! It’s ok to have a job that got you all that money fast and easy… you don’t need to convince the world you were suffering! Enjoy it! 🎉

[TheRealCcE]

I give them credit for retiring gracefully.

[physicianskitchen]

Ingrid did not have the easiest personal life, was one of the first influencers at quite a young age yet executed it very well even by today's standards and exited gracefully. I appreciate that.

[megan]

i LOVED ingrid’s content. i remember looking up to her so much and hoping that when i was her age that i would be that mature and responsible and thriving with amazing people around me. it’s so good to see her again 🥺

[ReaverLordTonus]

Pretty obvious you don't use the term "influencer" on your resume. YouTubers can just put on their resume, "independent media producer", and when asked what that entails, you say you produced, wrote, edited, and starred in an online entertainment, news, or product review series. If the channel was large enough, yielded decent revenue and sponsorships, then you're no different than someone who just got off working for a Television studio. The platform doesn't have to be a stigma, if you have the talent and charisma to create media people want to watch, that's a useful skill set.

[EvaCZE]

Ingrid was one of my fave youtubers since 2011. I really enjoyed her videos for make up, fashion, day-to-day, cleaning & organizing. I am happy that she's found something else that she loves but i do miss her videos!

[Private-GtngxNMBKvYzXyPq]

The thing that has always bothered me about the existence of ‘influencers’ is that it proves the existence of the easily-influenced, which turns out to be a frighteningly large number of people. Some creators really are experts in a particular subject, but others, well, aren’t. But the viewers too often don’t bother to differentiate. And when creating is driven by sponsorships, it sometimes gets even more sketchy. Looks like it’s got some potential downsides for the influencers too. I wish them well in their new endeavors. Respectfully submitted.

[nicolediablo]

i always loved watching ingrid back in the day. i’m so happy she’s still doing amazing even after being an influencer.

[timothywalker]

From influencer to candle maker, wow that is amazing.making candles you have to slow down. Of course you have a lot of other skills enjoy this stage of life 😊

[XxstardropzdreammxX]

Ingrid! I used watch Ingrid back in the day & was still subscribed to her when she made her final upload. I was actually thinking about her recently & I'm happy to see she's doing well

[Off_to_see_thewizard]

Some content is relatable & helpful but most is superficial and self absorbed. Thinking anyone cares about your every move, every single day seems to be more about seeking validation than connecting with others. It’s cool when people realize their life is a result of their decisions & they can change their mind any time they want to start a new life.

[tarathegreat]

The mental toll it takes to put yourself out there all the time, I can’t imagine. Definitely not all rainbows and butterflies like people think. Good for them for putting themselves first!

[JonnoPlays]

I'm glad to see this content. I can say that before influencing and after influencing I've had corporate jobs and owned side businesses doing marketing consulting. Influencing allowed me to walk away from jobs I didn't like which felt good at the time. It also allowed me a ton of passive income in addition to my corporate salary and other sources of income. Now that my channel is kinda dead I just keep it going for fun as a hobby and produce the content I like making. It still pays a little but not like it used to!! Anyway I will say it was a fun time in my life and it was way too much work for not that much payout. Ultimately being an influencer was directly preventing me from buying a house so I went back to the corporate world to buy my first house. After just a few months at my corporate job I bought a house, the banks are just really fussy about influencer income since it's all 1099 contractor work. Anyway that's my story. None of that info is really on my channel it's more like the dark underbelly of being a creator. Btw I got my first 100k subs in 2017 and 2018 playing Pokémon go for those wondering who read this long (thanks btw) and it took long 10 hour days of publishing 2-4 videos a day and editing anytime I wasn't filming. Lotta fun but makes no sense when you get no benefits and the pay is inconsistent from month to month. Also trends change and your entire channel can die if you're not willing to chase them down.

[veronicaalexandraferreira]

Ingrid was always my favourite YouTuber and I miss her videos so much! I’m happy that she’s happy but still miss her lots 😢❤

[cmayo]

My question to them....how much money did you make influencing?
No one wants to say how much money they get paid.

[Jay-kkdv]

Society has to stop awarding sociopathic narcissists

[Hello_Grace]

Oh wow!!! Remember being watching Ingrid in my 20s and buying everything she recommended. I always wondered what happened to her

[avagrego]

Anyone who makes $300k is going to devote a lot of time to their job and almost every day is a performance review. Glad they quit when they realized it was no longer satisfying.

[kitchennutritionwithmammag]

Influencers are folks who skip the ladder of experience and education. It's cute、but soooo many have no clue! Cooking is the worst! As a professional classically trained chef 、I cringe at the picture perfect foods, which, when I test the recipes are awful. You live your life via social media, it comes at a cost. Don't expose your life if you don't want critique.