The 1 Question to STOP Asking Customers to Get More Referrals & Revenue

Want to generate more revenue and more referrals? Stop asking your customers this question: “On a scale of 0 to 10, how likely are you to recommend our business to a friend or colleague?” ​
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You’ve probably seen (or used!) this Net Promoter Score question before. And it has its place. You want more referrals… and the Net Promoter should tell you how many referrals you’re likely to get… right? ​
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Well, not so fast. The question asks if a customer is likely to recommend your brand... not that they have or even will. And when your organization places too much importance on this score, your team can easily “game” the question… making the score meaningless. ​

​But, there is a way to ask this question in a way that truly indicates what your goals are: more revenue and more referrals. Watch the video to see how…​

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Ron Kaufman is an expert in Leadership Training, developing Customer Experience, and Customer Service Culture. He is also a renowned Keynote Speaker and New York Times Bestselling Author for the book “UPLIFTING SERVICE".

Ron and his team deliver powerful insights and global best practices, enabling organizations to gain a sustainable competitive advantage through service excellence. The methodology developed by Ron over decades includes a proven architecture of service principles, leadership rules, and internal service culture that apply across all industries and cultures.

For decades Ron has been leading a business consultancy that helps companies on every continent build a positive culture of uplifting service to deliver real business results. He focuses on creating productive, uplifting service experiences to inspire your customers, energize your team, and transform your service game.

Notably, Ron has uplifted teams at Google, Harvard Business School, Singapore Airlines, Changi Airport, General Motors, Johnson & Johnson, Coca-Cola, Marina Bay Sands, LUX* Resorts, Microsoft, PWC, FedEx, BMW, Adecco, American Express, JP Morgan, and more.

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