Entrepreneurs, stop starting new businesses. Fix the one you've got.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

DISCLOSURE
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2025.

[reynolds]

"We need to be reminded more than we need to be taught." Exactly what you are doing in this video. Great work, Alex!

[grantegginton]

This is awesome advice! Thanks Alex. $100M Offers just arrived. Can’t wait to devour it!!!👊

[missnord]

Why ad complexity to the mix when you can keep it simple and scale that, is my greatest takeaway. 🙏 100% appreciation for this channel Alex.

[hazzytrainer]

Alex is like the Luke Skywalker of business, and to him, Charlie Munger is Yoda.

[BEBUSINESSCHANNEL]

Such a hard truth to swallow…. Thank you for your candor… Love it

[the.energetic]

I've finished a lot of your long videos as like I finish 30 seconds videos.


I wish you the best, and thank you for the things you bring for us.

[shane]

Love your videos, as a business owner it’s invaluable to have advice like this. Thanks!!

[joor]

This is one of your best video's. THIS is the key to growth in business...

[AngusGaltonGLTNPRJX]

“Businesses will grow to the level of incompetence of the entrepreneur.”

Gold

[ChrisPieta]

Good stuff! Digging the photo of Marina City in the back! Chi town!

[KlaasVictor]

"The business will grow to the level of incompetence of the entrepreneur." -Alex Hormozi

[eyecandy-gaming]

You made that saying the best things in life are free, actually true! Your content is awesome. Thanks for your lessons.

[BMXTraining]

I had to listen to this three times. We need to be reminded more than we need to be taught. Starting another business is not necessarily the answer unless you tapped the TAM, because starting another business, you will repeat the same problem until you have identified and addressed the level of incompetence of the entrepreneur.

[TheMacLyf]

Thanks again Alex, your book has helped to revolutionise my business.

Current service is brining is 30-60k week net profit. Need to improve my sales team to scale this bad boy, really relatable content!

[bensudnderwear]

When you teach we listen, best videos ever.

[asharma]

This episode is pure GOLD like 24 carats purity, no less :). Thanks Alex!!

[humcme]

Thanks for sharing Alex
Would love your take on scaling labor based businesses such as construction, painting, etc ---> unlikely to be a Billion dollar biz but if you have a take on understanding the mindset & math for a construction biz owner to succeed long term it would help many.

dig. product or ecomm businesses are awesome and obviously easier to scale. people will always want homes, repairs, renovations, & color+style though & i believe those who are skilled deserve strong wages. Curious about your opinion

[TheWhiffler]

Wow, all I can say is thanks Alex, you just made the road forward crystal clear.

[AscendedMasculine]

Agreed Alex

Same idea of leaving a relationship when it gets tough

Lack of Grit and discipline

[odys]

Hey Alex, great content! Very glad I found your channel. Just try to keep the camera a little bit far from your face :)