George Clooney accidentally built $1 Billion Tequila Brand

Did you know George Clooney didn’t just crush it at the box office, but he also co-founded one of the most successful tequila brands, Casamigos, and sold it for a billion dollars? Here’s the story behind how he turned a fun idea with his friend Rande Gerber into one of the biggest celebrity liquor deals ever.

It all started in 2013, when George and Rande, while building houses in Mexico, got tired of tequila that tasted bad and caused hangovers. They decided to create their own smooth tequila, testing 700 samples over two years to get it just right! Originally made for friends and family, they ordered so much that they needed to launch a company — so, Casamigos, or “house of friends,” was born.

After only 4 years, they sold Casamigos for $1 billion, netting George around $250 million from a simple idea shared with a drinking buddy.