Unite 2016 - Design Driven Revenue Optimization

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Learn how an indie developer, Twimler, has gone from hobbyist to a thriving game studio in just a few years by using Unity to build their games, while using Unity Analytics to gain behavioral insights which can be applied in real-time to their Unity Ads strategy.
Rambod Kermanizadeh - Unity Technologies
Stephen Sullivan - Unity Technologies
Jocelyn Shieh - Unity Technologies
Marc Tanenbaum - Unity Technologies
  1. Unity
  2. Unite 2016 Los Angeles
  3. Unite LA
  4. Unity Analytics
  5. Game Design
  6. Mobile Game Development
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Комментарии
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It might be sort of fun to do for a smallest team. Quit boring work. Also fun thing is all this analytics might be just delusional and all the success comes from pure luck. Technically heavy advertisement is what makes their project popular.

dadlord
Автор

While I agree that his is effective way to monetise a game I HATE that the games are going this way. Not only are payment options adapted to the user, whole games are modelled around the monetisation and it usually goes like this: If you want to enjoy playing: PAY. You don't want to pay? Your option is to grind on repetitive non challenging non rewarding boring taks. Now I am not against paying for a game obviously (usually games that you straight buy from the store are great), but the models they implement for IAP are predatory. If you would scale what the game offers you compared to full grown PC titles it is like you would be paying multiple thousands of dollars for a PC title.

lollo