MailChimp Audience And How To Use It Properly

The audience is a core concept in your MailChimp account. It is almost the first thing you set up and everything else depends on the audience existing in your account. You'll learn about it in this tutorial.
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Video Table of Contents
00:00 Intro
00:27 What is a MailChimp audience

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I hope this information helps you! If you have any questions leave a comment below or ping me @WPLearningLab on Twitter.

[nayeliandjelychanel]

What is the difference between tagging and segmenting? When is one more appropriate than the other?

[AnnaBurke-qcdq]

Thank you for this helpful video. We have a large audience with different interests. I believe you are recommending that I segment my audience by their interests in order to send them more relevant comms. However, my dilemma is that it's possible that someone will unsubscribe from my 'feature property alert' email but still want to receive my 'weekly newsletter' email. Is it true that this is not possible? ie. if they unsubscribe it's to the whole audience and I can't give them options to unsubscribe from particular types of communications. Am I therefore better off creating separate audiences so that people are only unsubscribing from a particular communication type...rather than all communications? (please note: I don't want to ask for their preferences when they sign up as I don't want to create friction via a long sign up form)

[MisbahQureshi_]

I was curious that how would I make an automation mail sequence (7 classes emails) for just the audience who purchased my course? not all the audience?